ViewPoint

JULY 18, 2013

'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? Does this sound familiar? Marketing reports an increase in the number of sales ready leads, but sales reports they have no good leads.

B2B Sales 179

B2B Sales PointClear Effectiveness BtoB 179

Marketing Insider Group

JULY 18, 2013

'Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. You stay up all night preparing for your “big reveal” – the final presentation to the executive team.

Paid Search Agency 168

Paid Search Agency Advertising Agencies Response Rate Creativity 168

Webbiquity

JULY 18, 2013

'In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? How do you treat your people (which in turn determines how they will treat your customers )?

Advertising Agencies 159

Advertising Agencies Transparency Amazon Social Media 159

Biznology

JULY 18, 2013

'Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Understandably, this can be quite frustrating. SEO solutions clients are always asking, “Why am I spending all of this money and time if I’m not seeing an ROI?

SEO 139

SEO Wikipedia Marketing Management Domain 139

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Adobe Experience Cloud Blog

JULY 18, 2013

'Author: Paul Gillin Last summer I was talking to the marketing director at a company that makes a well-known desktop software product. He was frustrated by the difficulty he was having getting the attention of IT managers in small and midsize businesses. We visited the reviews section of Spiceworks , a busy community of more than 2 million IT pros who work at precisely the kinds of companies he was targeting.

Opinions 105

Opinions Peer-to-peer Work Management B2B Thought Leadership 105

Paul Gillin

JULY 18, 2013

'Marketo calls the Big Marketing Activity Coloring Book “30 pages of pure, unadulterated marketing activity fun!” It is that. It’s also brilliant. The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo’s message that marketing is fun again. There’s a crossword, connect-the-dots, Mad Libs, a comic book, word search, a word jumble and all the standard fun-book activities, but the marketing them runs throughout and the content is highl

Marketo 81

Marketo Content Marketing Content Social Media 81

MLT Creative

JULY 18, 2013

'I used to sit in weekly staff meetings, needlessly, where I generated a total of 23 pages of notes over the span of seven years. I still have the chapbook and it is mostly filled with weird drawings, MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

B2B Marketing 72

B2B Marketing Rules B2B Best Practices 72

EMagine B2B Blog

JULY 18, 2013

'“The reports of my death are greatly exaggerated” was a quote made famous by Mark Twain after hearing that his obituary had been published in the New York Journal. So, too are the cries of “SEO is dead” across the website. And while SEO isn’t the same as it used to be, it is still a viable and necessary evil for not only your website and blog, but represents your entire online marketing strategy.

SEO 63

SEO Search Engine Marketing Keywords Webinar Metrics 63

Hubspot

JULY 18, 2013

'Sometimes you stumble upon marketing that is just flippin'' awesome. Today, that''s Heineken. As part of its global Legends campaign, Heineken released a video about a game of Departure Roulette it played with airport travelers. The concept? Heineken sets up a Departure Roulette board, and tells travelers they can trade in their airline tickets for wherever they''re flying now, and agree to go to whatever destination the Departure Roulette board randomly turns up.

Best Practices 61

Best Practices Video Marketing Marketing Campaigns 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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EMagine B2B Blog

JULY 18, 2013

'“The reports of my death are greatly exaggerated” was a quote made famous by Mark Twain after hearing that his obituary had been published in the New York Journal. So, too are the cries of “SEO is dead” across the website. And while SEO isn’t the same as it used to be, it is still a viable and necessary evil for not only your website and blog, but represents your entire online marketing strategy.

SEO 51

SEO Search Engine Marketing Keywords Webinar Metrics 51

Hubspot

JULY 18, 2013

'Well, it looks like this morning''s LinkedIn quick tip wasn''t the only LinkedIn feature rollout to slip through our cracks in the past several months. To be fair though, I can''t really find an official announcement about this one from LinkedIn. In any event, it looks like LinkedIn is slowly rolling out the ability for Company Page admins to comment on and "like" posts on their Company Page as their company , rather than their personal profile.

Linkedin 60

Linkedin Paid Search Agency Companies Banners 60

Hubspot

JULY 18, 2013

'We''ve all heard the expression, "You can talk the talk, but can you walk the walk?". This idiom means a lot, particularly when it comes to proving your worth in the job market. Interviewers are constantly brainstorming new and unique questions for evaluating a candidate''s true potential , and while LinkedIn was once a great place for discovering such value, it quickly became another place where folks talked the talk. but didn''t necessarily walk the walk.

Linkedin 59

Linkedin Features Tips Profiling 59