Crimson Marketing

MAY 2, 2014

'Selling adult diapers is hard enough as it is, why make it more difficult with this creepy and uncomfortable ad? #BADMarketing (AdWeek). The post #BADMarketing from Poise appeared first on.

Ads 135

Ads 135

Biznology

MAY 2, 2014

'As an adjunct professor, I get to teach my students about marketing. One of the discussions we have is around the difference between marketing and sales. I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. They learn that sales people push out what organizations have, while marketers focus on what the market wants.

Social Media 127

Social Media Fulfillment Facebook Custom Publishing 127

Convince & Convert

MAY 2, 2014

'Tweetable Moments They’re not going to take away the aspects of the social layer; Google+ is Google. Tweet This Social Infrastructure This week’s podcast guest, Martin Shervington , was scheduled a long time ago, but his appearance comes at a particularly appropriate time given the recent announcement about changes in Google+ leadership.

Google 147

Google Skype Business Content Marketing 147

B2B Marketing Traction

MAY 2, 2014

'Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs).

Enterprise Management 113

Enterprise Management Work Management CMO Marketing Management 113

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Adobe Experience Cloud Blog

MAY 2, 2014

'Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. The power, functionality, and scalability was pretty exciting stuff, I have to say, for someone used to grappling with the limitations of Email Service Providers and Google Analytics.

Marketing Automation Services 105

Marketing Automation Services Marketing Automation Automation Tips 105

Hinge Marketing

MAY 2, 2014

'Curious about Google+? Perhaps you've seen the icon online, but you aren't exactly sure what it is, how to use it, or how it could be beneficial to your firm. Consider this to be your Google+ 101 introductory course, and prepare to be pleasantly surprised by all of the ways it can amplify your firm’s online marketing efforts. What is Google+?

Google 79

Google Service Youtube Paid Search Agency 79

LEADership

MAY 2, 2014

'The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? In the infographic “ Cut Through B2B Information Overload with Storytelling ” by Beutler Ink and LookBookHQ , we are provided with valuable strategies to help us manage our company’s storytelling. When it’s all said and done though, we need to remember this: it’s key to “show” your audience the messages you are trying to convey.

Storytelling 77

Storytelling Youtube User-Generated Content Lead Generation 77

Hubspot

MAY 2, 2014

'According to a report by McKinsey Global Institute , workers spend 28% of the work week reading and responding to emails. That means you have 13 fewer hours each week because they are lost on email. While we would probably feel lost without email, a lot of the time email it just seems like a time consuming chore. A pain in the patootie, if you will.

Spending 61

Spending Email Marketing Features Search Marketing 61

Vidyard

MAY 2, 2014

Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. I mean, as a B2B brand with a niche audience, how creative could you possibly get with your marketing? Based on Fiberlink’s clever approach with video, the answer seems to be pretty flippin’ creative.

Webinar Metrics 50

Webinar Metrics Enterprise Management Brand Identity Branding 50

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hubspot

MAY 2, 2014

'HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us , most of them are duds. Maybe once in a while, we''ll get a gem. maybe. But often, we''re passing on most of the pitches in our inbox. We pass on most because we want to make everything you read worth your time. Since you -- yes you, the person reading this very post -- have taken time out of your day to visit our site, we better make sure we''re giving you something that''s up your a

Best Practices 59

Best Practices Peer-to-peer Bandwidth Hubspot 59

SnapApp

MAY 2, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Click Rate 48

Click Rate Impressions Tactics Creativity 48

Hubspot

MAY 2, 2014

'On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. With 1.28 billion monthly users and access to a trove of consumer data, companies of all shapes and sizes have integrated the social media platform with their marketing in an attempt to attract and engage today’s digital consumers.

Facebook 60

Facebook Paid Search Agency Advertising Agencies Brand Identity 60

Hubspot

MAY 2, 2014

'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Once you’ve made the decision to engage a web design agency to design and develop a site for you, it’s important to understand how to maximize your budget so that your team can spend as much time as possible on high-value activities like design and development.

Cost 54

Cost Marketing Websites Work Management Advertising Agencies 54

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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