Social Media Measurement – Would You Still Do It If There Was No ROI?
Marketing Insider Group
AUGUST 4, 2011
There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. Eric agrees with him and disagrees with a Jay Baer tweet that suggests Kmart just “try harder..
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