Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Guest post by Brian Mechem.

Marketing AI 204

Marketing AI Enterprise Management eCommerce Work Management 204

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. If you have an online business, eCommerce strategies can help you maximize your potential. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. Do Your eCommerce Research.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Martech

MAY 24, 2024

HubSpot Marketing Hub HubSpot’s Marketing Hub offers a wide range of marketing tools, including email marketing, social media management and analytics. Klaviyo Klaviyo is an ecommerce-focused platform with powerful features for email marketing, SMS marketing and customer segmentation. Data segmentation. Data quality.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Tactics 99

Webbiquity

SEPTEMBER 28, 2022

Segment your subscribers. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Marketing automation platforms can help with segmenting users based on different criteria. These tools help email marketers craft more effective personalized email content.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Navigate the Channel

NOVEMBER 15, 2022

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in ecommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the e-commerce market has plenty of room to grow and could increase from $3.3 A lot of stuff.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

DotDigital

MAY 6, 2021

Ecommerce marketing success is not a mystery. Ecommerce merchants have the tools they need at their fingertips. Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . Timing is everything.

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? But, like most things in life, eCommerce personalization takes time and energy. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 106

eCommerce Personalization Examples Webinar Metrics 106

Salesforce Marketing Cloud

JANUARY 11, 2024

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. What you’ll learn: What is an ecommerce strategy? Ecommerce has a lot of moving parts.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

ClickZ

DECEMBER 14, 2020

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Image Source: TechCrunch.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. If you have an online business, eCommerce strategies can help you maximize your potential. The goal is to optimize performance for your brands and products within the very competitive eCommerce market.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. If you have an online business, eCommerce strategies can help you maximize your potential. The goal is to optimize performance for your brands and products within the very competitive eCommerce market.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Sprout Social

AUGUST 18, 2022

To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. This guide will cover: Twitter ecommerce features you need to know. 4 tips for getting started with Twitter ecommerce. Twitter ecommerce features you need to know. Twitter ecommerce features you need to know.

eCommerce 105

eCommerce Twitter Ideal Customer Profiles Broadcasting 105

SendX

JUNE 10, 2020

The question is, which tool to employ to send those emails in bulk ? We have been jumping on and off to try different bulk email tools to see which one works the best. Top 5 Bulk Email Tools for 2020 1. SendX is one such intuitive email marketing tool that is both trustworthy and affordable. Don’t worry!

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Huptech Web

MARCH 16, 2023

Table Of Contents Introduction What is eCommerce Personalization? Why is Personalization the Future of eCommerce? What are the Benefits of eCommerce Personalization? With the global pandemic accelerating the shift to eCommerce, businesses face the challenge of standing out in an increasingly crowded marketplace.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Optinmonster

MARCH 4, 2024

Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing? Why Should You Run a Split Test?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Litmus

JANUARY 19, 2021

The best free email marketing tools you can use to grow your business. Segment your email list. If you want to build strong relationships with email marketing, segmentation is crucial. About 60% of marketers say boosting email personalization is a priority—even more so for those in ecommerce, retail, and consumer goods.

Budget Programs 138

Budget Programs Work Management Marketing Management Email Marketing 138

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Salesforce Marketing Cloud

OCTOBER 7, 2021

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. Traditional ecommerce success benchmarks may not be practical. So why wait until after the holidays to find ways to measure success? View traffic from every angle.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

ConvertKit

MAY 28, 2021

Every creator with an ecommerce business should leverage his or her email list to move products. SparkLoop is a referral tool for newsletters that allows you to incentivize signups to your email list. This tool creates unique referral links for each user and allows you to manage a tiered reward system with ease. Welcome emails.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Outgrow

MAY 26, 2021

31 Essential Post-Pandemic Ecommerce Statistics. Ecommerce is taking the world by storm. And we’ve got the latest eCommerce statistics to show it! General Post-Pandemic Ecommerce Statistics. Another interesting eCommerce statistic is that there was a whopping 170% increase in the sale of luxury goods in late 2020.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. You may have already built the ideal buyer personas or segmented buyers and targeted them with the right content.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Optinmonster

JULY 7, 2021

These basic statistics aren’t enough for an eCommerce store. Once you enable eCommerce tracking, you’ll get valuable data on: Key Performance Indicators: This includes your eCommerce Conversion Rate, Average Order Value, Shopping Cart Abandonment, and Cost Per Acquisition. Step 4: Enable Enhanced eCommerce.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Webbiquity

NOVEMBER 21, 2021

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Webinar & Webcasting Tools. The Dates: Now through November 29. Email Marketing Software. EmailOctopus.

Budget Programs 334

Budget Programs Marketing Management Software Webinar Metrics 334

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability , support, and features like email automations , tags, and segments. What’s the best email marketing tool?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Optinmonster

SEPTEMBER 30, 2020

Are you looking for the best Black Friday marketing tools that you can use to increase engagement and sales? That’s why, in this post, we’ve gathered 9 of the best Black Friday marketing tools out there to make this your most profitable year to date. 9 Best Black Friday Marketing Tools. OptinMonster. TrustPulse.

Tools 98

Tools Top of Funnel Marketing Analytics Tools Landing Pages 98

Mailmunch

JUNE 29, 2021

Customer retention is one of the most neglected parts of modern eCommerce marketing. . As an online store owner, you’ve no doubt seen how so many eCommerce marketing strategies are focused on getting new customers to buy from you for the first time. . Automating customer retention. Total order value. Order numbers.

Lead Scoring 68

Lead Scoring Lead Ranking eCommerce Automation 68

ATAK Interactive

MAY 2, 2017

The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. Each stage of the ecommerce sales funnel is either an opportunity for a customer to say goodbye to your site, or an opportunity for you to further captivate their interest and move them further along to completing checkout.

eCommerce 114

eCommerce Optimization Conversion Top of Funnel 114

Webbiquity

NOVEMBER 22, 2022

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Score some incredible savings on icons, illustrations, music clips, and editing tools. Ad Intelligence.

Marketing Management 150

Marketing Management Software Marketing Analytics Tools Business 150

Digilant

MARCH 16, 2021

eCommerce success requires the alignment of your eCommerce and marketing strategies. To understand how to use effective strategies, the key is in knowing how eCommerce and digital marketing can help your brand. This helps increase the effectiveness of your eCommerce digital marketing efforts. What makes them click?

eCommerce 52

eCommerce Marketing Strategy Marketing & Strategy Advertising Agencies 52

ClickZ

MAY 23, 2019

More sophisticated segmentation. Segmentation is the separation of your email subscribers into smaller groups based on common characteristics, often demographics such as age, gender and geography. Determining those segments historically involved manually weeding through data. Here are three of them.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Convert

SEPTEMBER 9, 2020

What is the goal of optimizing ecommerce websites? Or staying time on your ecommerce site so visitors can find what they are looking for and buy more. Cart abandonment is one of the biggest challenges facing ecommerce businesses. Even giant ecommerce companies like Amazon are not immune. As of March 2020, 88.1%

eCommerce 52

eCommerce Optimization Marketing Websites Click Rate 52

Mailmunch

APRIL 5, 2021

In the foreseeable future, the eCommerce industry shows no signs of slowing down. According to Statista, by 2022, the global eCommerce market is expected to reach $6.54 When searching for a comprehensive eCommerce platform, you need to remember that not all of them are created equally. trillion in sales. That’s up from $3.53

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Martech

JUNE 5, 2024

Here are some key use cases: Customer segmentation : AI can analyze vast amounts of customer data to identify distinct segments based on behaviors, preferences and demographics. Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation.

Marketing AI 99

Marketing AI Domain Work Management Marketing Management 99