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Adopting consent-based analytics for long-term marketing success

Martech

Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Major players like Adobe and Google won’t accept event data without consent.

Analytics 124
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Historical Optimization: 3 Tactics To Get Your Organic Traffic Growing Back

CoSchedule

However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time.

Traffic 62
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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52
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What in the Heck Is Going on With Privacy at Google

Hubspot

The web has lit up about Google's updated privacy policy, and (shockingly) not all the feedback is super positive. Privacy on the internet has been a hot topic these days, especially considering Facebook's ever-changing levels of users' control over their information. So what exactly did Google do?

Privacy 28
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The Best Email Deliverability Guide Ever

Act-On

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Once your emails go off to explore the world on their own, your work still isn’t done. Are your emails making it to the inbox? Or getting stuck in SPAM folders, never to fulfill their destiny? But never fear!

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Third-Party Cookies are Crumbling: What Marketers Can Expect

DAGMAR Marketing

But in January 2020, Google announced that it would no longer be supporting the use of third-party cookies in Google Chrome web browsers by early 2022. According to a report by Statcounter , Google Chrome holds 63.59 According to a report by Statcounter , Google Chrome holds 63.59 What are cookies and how do they work?

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How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It)

Single Grain

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . The major highlight of the iOS 14 update is how it handles user privacy and data use. and tvOS 14.5 and tvOS 14.5