Paul Gillin
MAY 15, 2012
Study after study has documented that companies are doing a poor job of measuring the results of their social media marketing efforts and have made only weak attempts to integrate customer service data and so-called “social CRM” to create a holistic view of their customers. Not surprisingly, marketing topped the list.
Paul Gillin
APRIL 24, 2012
IBM has been a leading adopter of social business principles, which Beck defined as “the application of social tools and culture to business processes and outcomes. When all those customer touches are documented, “the reports and graphs are generated in the background.” It’s basically using social stuff to do work stuff,” he said.
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Paul Gillin
FEBRUARY 24, 2011
This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com. Result: 600% jump in leads in six months. One reason I liked it so much is that IBM let scientists – instead of corporate suits – tell the story of their achievement.
Paul Gillin
MAY 13, 2010
How about PDF documents? Why would you want to miss any chance to turn an interested passerby into a lead? Navigate through your website and look at the page titles at the top of your browser. Do they include the keywords that customers use to find you? Do some of your pages have generic titles such as “About” or “Services?”
Paul Gillin
JANUARY 16, 2012
Documents can be edited directly from browser. Workflow is overlaid to enable tasks to be assigned to others on a team from within the document. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” Interesting evolution from traditional e-mail in-box.
Paul Gillin
JUNE 24, 2010
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.
Paul Gillin
OCTOBER 31, 2011
You need to parse what “direct” means: to guide, to lead, to direct? We produced more than 8,000 documents. You have to look at all the evidence supporting that answer and analyze it so that that probability gets better and better. What is “Green Mansions?” We changed the cultural incentives. ” Watson: “No One.”
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