chiefmartech

JUNE 23, 2016

One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A.

Work Management 69

Work Management Marketing Automation Services Marketing Management Lead Ranking 69

Vidyard

OCTOBER 16, 2019

Like Marketo. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives. The Free Music Archive is operated by a nonprofit dedicated to collecting and distributing mostly free music. Corporate: Engaging, inviting, unobtrusive. Ambient: Soothing, centered, calm. Like Influitive. PremiumBeat.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Vidyard

JUNE 7, 2021

Like Marketo. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives. Free Music Archive The Free Music Archive is operated by a nonprofit dedicated to collecting and distributing mostly free music. Corporate: Engaging, inviting, unobtrusive. Ambient: Soothing, centered, calm.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Convince & Convert

OCTOBER 2, 2013

In addition, your employees may have the stories, but may not be storytellers. For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Assign an editor to help them tell a story that works for your content marketing program.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

OutboundView

FEBRUARY 28, 2019

But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). Package content for maximum distribution. An important best practice for this method is customer storytelling.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Content Standard

SEPTEMBER 23, 2016

They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). I believe that marketers are moving at light speed and won’t ever slow down their output and distribution.

Planning 40

Planning Content Marketing Work Management Marketing Management 40

ClearVoice

JANUARY 2, 2024

Content marketing provides important information, engages readers through storytelling , and encourages them to take action through CTAs. In marketing, valuable content can take many forms, including compelling storytelling, informative articles, engaging videos, and interactive campaigns.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Brandpoint

JUNE 7, 2018

Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. Host: Marketo. Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. Host: Innovation Enterprise. Date: Oct.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Contently

APRIL 26, 2017

That learning curve gives you the luxury of prioritizing other factors: storytelling ability, passion, and strong instincts for creating content that’ll perform well on different distribution channels. There are too many great storytellers looking for work to settle for mediocrity.

Rules 165

Rules Top of Funnel Content Marketing Planning 165

Contently

DECEMBER 5, 2017

Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. The Storytelling Edge, h is book with Contently co-founder Shane Snow, is available for pre-order now.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Adobe Experience Cloud Blog

JULY 11, 2017

Storytelling, versus the traditional focus on singles, through various mediums is something that Beyoncé has capitalized on again with her visual album, Lemonade, an immersive experience that again challenged the industry norms. Ultimately Beyoncé’s distribution and the announcement of BEYONCÉ shook up the music industry. Game-Changer.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

SmartBug Media

FEBRUARY 21, 2020

Results of more than 600 survey responses from marketing professionals, as reported in the B2B Content Marketing Report , suggest that audience relevance and engaging and compelling storytelling are other aspects that make content effective. This is why distributing news releases can generate traffic to your website.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Seismic

APRIL 14, 2021

Whether your content is created, managed, and distributed in tools like Salesforce, SharePoint, or Google Drive, Seismic gives your team the ability to synchronize external content and update existing assets without disrupting day-to-day operations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services RFP 52

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. A content audit will help you understand which topics, types of content and distribution channels have been working (or not working) up until now. Define the content creation and distribution workflow. How will content be distributed and promoted?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

SmartBug Media

NOVEMBER 15, 2019

Get Smart About Distribution. While that prediction did come to fruition, as indicated by the prolific success of inbound marketing , distribution is the queen of content’s kingdom. While that prediction did come to fruition, as indicated by the prolific success of inbound marketing , distribution is the queen of content’s kingdom.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. It’s here that we look at next month’s editorial calendar and begin planning our paid distribution strategy.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. It’s here that we look at next month’s editorial calendar and begin planning our paid distribution strategy.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Adobe Experience Cloud Blog

JULY 2, 2012

Facebook is a media distribution center. It’s all about storytelling. Another way to break through and connect with 2nd degree connections is to use social applications such as social marketing boost from Marketo. Mark Zuckerberg has built a platform to bring us messages. Did you attend this year’s AllFacebook conference?

Conference 48

Conference Marketo Facebook Storytelling 48

Vidyard

JANUARY 6, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Average Video Length Distribution 2.4 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Video Marketing Storytelling 4.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

APRIL 10, 2012

This year is about how organizations scale around content, creation, and distribution. Using tools like Google Insights to discover where the content gaps are and really figuring out the 10 to 1 storytelling strategy. So regardless of Pinterest or not, we know that there’s a home for visual storytelling.

Top of Funnel 48

Top of Funnel Conversion Storytelling Content 48

SnapApp

APRIL 7, 2016

A content provider that connects marketing teams with skilled freelance writers to drive their brand with great storytelling. A platform and service that creates, distributes, and optimizes content. A content provider that emphasizes growing revenue and leads with strong, scalable content production. Contently. Oracle Marketing Cloud.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

chiefmartech

FEBRUARY 9, 2016

Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. .”

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Webbiquity

APRIL 23, 2013

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. ” Using Great Storytelling To Grow Your Business by Fast Company.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. In short, email marketing is still one of your best tools to engage intent signals, distribute content and deliver pitches. Case #1: Storytelling. What is the conversion rate of social media?

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Brandpoint

JUNE 24, 2021

A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” CMO: Chief Marketing Officer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Contently

OCTOBER 5, 2018

At Contently, we use Marketo.). I listen to a lot of great shows, some of them about business and storytelling, but the market seems so saturated. You need distribution. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge. Anjana, Mumbai. More on that here.

Top of Funnel 164

Top of Funnel Brand Identity Branding Content 164

Vidyard

FEBRUARY 2, 2021

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Average Video Length Distribution 2.4 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Video Marketing Storytelling 4.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Content Standard

APRIL 28, 2015

Despite expanding CMO budgets, brands struggle to select and deploy marketing technology to power storytelling at scale, particularly in a B2B setting. (I This was, in fact, the predominant topic at a recent Marketo Summit , and it’s a valuable discussion. Consider the theme at a recent Marketo Summit: inspiration.

B2B Marketing 40

B2B Marketing Content Marketing B2B Content 40

Webbiquity

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. It’s priced for small business at $50 per month with a 90-day free trial offer to try it out. ALOT. ** 5 STARS.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Velocity Partners

DECEMBER 18, 2018

As soon as the snowy hero banner loaded, you knew you were in for a new kind of storytelling. – I could go on and on and on with examples after example of incredibly effective digital storytelling that’s as elegant as it is intelligent. Image source: Phase 2 Technology. And they climbed it frighteningly quickly.

Advertising Agencies 62

Advertising Agencies Peer-to-peer Storytelling Marketing Report 62