Distribution Marketo Startups Storytelling 
chiefmartech
JUNE 23, 2016
One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A.
OutboundView
FEBRUARY 28, 2019
But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). Perhaps they are an integral leader in a Fortune 1000 or high-growth startup. Technique #3.
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Brandpoint
JUNE 7, 2018
Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. Host: Marketo. Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. Host: Startup Socials. Date: Oct.
Contently
APRIL 26, 2017
That learning curve gives you the luxury of prioritizing other factors: storytelling ability, passion, and strong instincts for creating content that’ll perform well on different distribution channels. There are too many great storytellers looking for work to settle for mediocrity. Either way, it’s a big red flag.
Contently
DECEMBER 5, 2017
Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. The Storytelling Edge, h is book with Contently co-founder Shane Snow, is available for pre-order now.
Content Standard
FEBRUARY 29, 2016
As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. I remember my reaction the first time Skyword tried to recruit me from my last job. But we didn’t know where we were running. Traffic increased.
Content Standard
FEBRUARY 29, 2016
As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. I remember my reaction the first time Skyword tried to recruit me from my last job. But we didn’t know where we were running. Traffic increased.
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