Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

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Youtube B2B Marketing Video Marketing Content Marketing 40

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. We published video content on YouTube, Facebook, and on Instagram Stories.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Mailmunch

APRIL 27, 2021

According to HubSpot Research , four of the top six channels on which consumers watch videos are social media channels. . Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. YouTube relies on in-stream ads. Video helps your message go viral. In-stream Ads .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Hubspot

AUGUST 2, 2018

For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. Brands will pay these publishers to craft posts and videos that follow the publishers’ formula for virality. They also pay publishers to distribute this sponsored content to their massive audience through social media and their website.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Optinmonster

FEBRUARY 5, 2020

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. These alerts can be distributed to one or several people on your team to make sure nothing gets lost. Let’s jump in!

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Valasys

JULY 24, 2019

According to a report published by buffer.com, approximately 94% of the marketers use Facebook to distribute important pieces of content about their products or services, which is considerably higher than other platforms such as Twitter & Instagram. Conclusion.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Content Standard

SEPTEMBER 7, 2017

Jay Acunzo—former digital media strategist at Google and head of content at HubSpot—agrees. Media companies have built on the idea of “content as product” because the distribution and production was hard. The video went viral, and this was before the YouTube era. “This world of stories.

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Hubspot

MARCH 1, 2011

Promotion and Distribution. To reinforce this last point, we want to invite our readers to help with the distribution of David’s crowdsourced video. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Connect with HubSpot : How to Use Online Video for Inbound Marketing.

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. YouTube subscribers, video views and channel views. Super Bowl XLV is over. The Green Bay Packers won. Another singer blew the lyrics to the American anthem. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. YouTube subscribers, video views and channel views. Super Bowl XLV is over. The Green Bay Packers won. Another singer blew the lyrics to the American anthem. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. The campaign instantly went viral, earning spots on Adweek, The Guardian, and Fast Company. The result?

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

Hubspot

OCTOBER 15, 2010

Sixty-six percent of podcast listeners use Facebook, meaning that building distribution beyond iTunes is critical for podcasting success. How do you get started with YouTube, video podcasting, live streaming, or viral videos. How do you get started with YouTube, video podcasting, live streaming, or viral videos.

Urgency Marketing 28

Urgency Marketing RSS Viral Marketing Inbound Marketing 28

Hubspot

MARCH 9, 2021

version, called "Hype House," started housing YouTubers and TikTok influencers in Los Angeles. In a research-driven post, HubSpot dug into similar generational differences in spending, content consumption, and level of brand trust. What influencers can you leverage to distribute the content? Elevator Music - Bohoman.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. Consider marketing automation as a tool to develop something like a lead nurturing strategy, in which you would create a workflow with triggers to distribute targeted and personalized communications.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. 3 Key Distribution Channels for B2B Content Marketing. They also double-up as the primary content distribution channel. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

BuzzSumo

FEBRUARY 21, 2017

Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. The average number of shares is 2,490 and the median is 1,280.

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Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

NOVEMBER 6, 2018

Next, we’ll dive into how you’ll distribute your campaign assets and connect with your audience. Distributing Your Marketing Campaign. Take a look at the PESO model, which breaks up distribution channels into Paid, Earned, Shared, and Owned. The campaign was initially shared on social media in 2012 but went viral soon after.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Hubspot

DECEMBER 22, 2014

Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." And I didn''t succeed in making a viral video.) Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. What happened?

Viral Marketing 28

Viral Marketing Youtube Video Marketing Ideal Customer Profiles 28

Outbrain

FEBRUARY 10, 2021

According to a study made by Hubspot , 54% of consumers want to see more video content from a brand they support. There’s a reason helpful videos such as tutorials and customer testimonials have the potential to become viral: they focus on your clients and not just on your products or services. One-Third of the Internet is on YouTube.

Stats 29

Stats Video Marketing Marketing & Strategy Marketing Strategy 29

Hubspot

FEBRUARY 9, 2021

For example, if your video shows up as recommended on YouTube and they click the video and it's clearly in sync with what your title was and what they were expecting, then you'll probably be able to keep them watching. Attention marketing isn't just about creating viral content like the name might imply. Tell a story.

Marketing & Strategy 98

Marketing & Strategy Viral Marketing Social Media Twitter 98

Hubspot

JULY 29, 2018

The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. For example, HubSpot's Twitter handle is @HubSpot. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

AUGUST 7, 2019

According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Much of Dollar Shave Club’s video content has gone viral. In fact, one of their videos has over 26 million views on YouTube. Create and Distribute the Content. HubSpot social media software.

Work Management 101

Work Management Marketing Management Content Marketing Budget Programs 101

Single Grain

FEBRUARY 23, 2022

Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business and finance, as well as other industries. You can even pick the airdrops and YouTube influencers of your choice. 4) Work with Subject Matter Experts.

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Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Webbiquity

AUGUST 28, 2012

He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. He or she usually amplifies messages”).

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Optinmonster

NOVEMBER 15, 2022

How to Distribute Your Lead Magnet. Here’s an example of a cheat sheet created for bloggers: 52 Headline Hacks: A Cheat Sheet for Writing Blog Posts That Go Viral. Bloggers want their blog posts to go viral, so this is a benefit-driven lead magnet for them. HubSpot has a useful blog topic generator on its site.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Marketing Insider Group

DECEMBER 8, 2020

According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5 Lastly, while moment marketing is a great way to stay relevant or go viral for a certain duration, coming up with evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel.

Lead Ranking 357

Lead Ranking Lead Generation Paid Content Lead Scoring 357

Contently

AUGUST 30, 2022

Is there a YouTube video that garnered thousands of organic views? Did one of your whitepapers go viral—backlinked by many notable websites? It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution. How to repurpose blog content.

Content 198

Content Youtube Social Media Webinar Metrics 198

ClearVoice

MARCH 3, 2020

There’s never enough when it comes to content production and distribution. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. Facilitate distribution. ” Quadruple the leads!

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hubspot

OCTOBER 12, 2017

Download the full competitive analysis kit from HubSpot and Alexa.com here. How do they distribute their products/services? Content virality (How many shares, repins, and retweets do their posts get?). To help you get started with competitive analysis the right way, we're breaking down everything you'll want to look for below.

Analysis 101

Analysis SWOT Work Management Case Studies 101

Hubspot

OCTOBER 9, 2012

Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. Its digital format removed the physical limitations and expensive cost of producing and distributing information. 9) Virality.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Optinmonster

AUGUST 27, 2023

Content marketers create, curate, share, and distribute quality content. HubSpot’s most popular lead magnet got 12,000 shares in a year. And you can create a video easily with just a mobile device and a YouTube account, so it’s not hard to get started. That’s why content marketing is part of inbound marketing.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Hubspot

APRIL 21, 2017

After almost 40 years on the air, SNL began publishing clips from the show on NBC.com and YouTube, where videos racked up millions of views and changed how the show was watched. Does anyone else remember the iconic "Lazy Sunday" rap that went viral online and kicked off the career of The Lonely Island? During the 2016 U.S.

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Youtube Multi-Channel Broadcasting Social Media 68