Anything Goes Marketing
JUNE 29, 2009
If you've already collected information from someone, avoid asking for it again at all costs. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Is it worth it to make these personalized adjustments?
Anything Goes Marketing
DECEMBER 15, 2008
Let's assume that the marketer may not know all of this information just yet. Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases. My recommendation is to use the right messaging based on what you know about the contact.
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Anything Goes Marketing
FEBRUARY 27, 2007
I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. AutoPreview is not the only place that this text is displayed. Marketing Sherpa left out a few key items: a.
Anything Goes Marketing
NOVEMBER 11, 2007
Most of the information coming from account managers is valuable and customers are more likely to open and respond to these emails. link was not used at the top of the follow up email so the first text is displayed at the top of the email is "Hi Sam". The "Click here." The copy was also very effective as it's very personal.
Anything Goes Marketing
SEPTEMBER 16, 2007
They are helpful as they provide useful information. Consider creating a widget that will include your logo, a link to your website and provides useful information (see point #1) that will demonstrate your knowledge on a particular subject. Why should I care about widgets? Market to your prospects. Building your brand?
Anything Goes Marketing
MAY 26, 2007
your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! In the "new world" of web 2.0,
Anything Goes Marketing
SEPTEMBER 13, 2009
I know that you're thinking this is not easy to do and I agree with you but today’s marketing automation systems track all of the “ digital body language ” associated to a customer or prospect and display this data in ROI reports.
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