Martech Advisor
NOVEMBER 25, 2019
But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.
Litmus
FEBRUARY 5, 2024
Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Shows that your email is associated with your domain. Domain-based Message Authentication, Reporting & Conformance (DMARC).
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Martech
OCTOBER 30, 2023
For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Logo trademark ownership is a key element that is necessary for implementing BIMI.
Vision6
SEPTEMBER 13, 2023
This means clearly displaying your unsubscribe button at the end of your email – don’t try hiding it by making the font too small to even read. This type of formatting is often used in unsolicited, deceptive, or phishing content. What causes emails to be flagged as spam?
Heinz Marketing
APRIL 27, 2023
What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. The techie stuff There are several things you need to set up around domain authentication and sender reputation in order to send an email in the first place.
Martech
FEBRUARY 4, 2022
You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails. For starters, there’s the Domain Name System (Dn) , known as the phonebook of the internet. It stops people and bots that put in email addresses that don’t belong to them.
Litmus
FEBRUARY 15, 2021
BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox. BIMI is different in that it also allows you to display your company logo in supported inboxes, putting your brand front-and-center for subscribers. BIMI in action.
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