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Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

In theory, a very efficient and effective means of achieving direct marketing. It comes as no surprise that YouTubers, on average, take home the biggest pay-cheques, earning over $300,000 with 7+ Million followers. WHAT DOES THE DATA SAY? ARE CELEBRITY ENDORSEMENTS THE WAY FORWARD?

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Direct marketing: Direct mail, emails, telemarketing. Online/Digital marketing: Email marketing, mobile marketing, user-preference coding (or remarketing ). Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Content marketing: Blogs, newsletters, content offers, premium content.

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Five Ways to Use Testimonials to Generate Leads

Leading Results Rambings

2: Make your direct marketing & advertising more credible by including a testimonial quote. When someone receives an email or direct mail piece from you and one of the first sentences is a customer quote, your piece gets more credible immediately. 3: Create a public relations activity based on the testimonial.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

Make no mistake, your ticket to ride the content marketing wave and make your brand known is through content. These folks are pros at direct marketing and advertising techniques. Think mailers with specific incentives and creative ads that launch before YouTube videos. Public relations agency.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100
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Everything is measurable in marketing

Martech

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” People will say, “Well, you can’t measure some stuff. It’s intangible.