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The Lead Generation Strategy Guide

Zoominfo

Get answers to these questions about lead gen — and so much more! What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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B2B Lead Generation Blog: Lead qualification and scoring for better leads

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So over the years I have been concentrating on this.

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article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark Consulting

Now that the SEO keywords are out of the way, I wanted to touch on my other sell statement; as a digital marketing consultant and founder of NuSpark Marketing, I also resell people, process, and platforms. . I write about the lead generation process in detail on the website. Then, think about your own firm.

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark Consulting

Now that the SEO keywords are out of the way, I wanted to touch on my other sell statement; as a digital marketing consultant and founder of NuSpark Marketing, I also resell people, process, and platforms. . I write about the lead generation process in detail on the website. Then, think about your own firm.

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The Compensation Conundrum

ViewPoint

Ginger is editor-in-chief of Direct Marketing News. Tales of the disconnect between sales and marketing have long been told. Misaligned goals, differing definitions of qualified leads, blame games, and more. Marketers’ variable compensation should only be linked to what can affect.

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Power Opinions - BANT is BUNK … Revisited

ViewPoint

Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I Think: lead nurturing. If you have not killed BANT in your lead qualification process, do it now. Start smart and begin focusing on the buying signals and behavior to get a more qualified lead and ultimately more conversions for sales.

Opinions 120