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How B2B Brands Can Drive More Leads This Year

Webbiquity

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? There are myriad ways to generate digital marketing leads.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? There are myriad ways to generate digital marketing leads.

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. We all want our ROI, and we want it now!

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B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it. Register here.

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Interesting Infographics: Getting Your Lead Generation Up to Par

LEADership

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. The infographic addresses the perceptions that 300 marketing, sales, and business professionals held when it came to their own lead-gen efforts. increased sales revenue (at 58%).

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B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.