Biznology

FEBRUARY 2, 2017

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Laura Patterson is one of the smartest and most forward thinking people in B2B marketing.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Why Should B2B Marketers Care? Martin Swant. Kerry Flynn.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

DotDigital

OCTOBER 27, 2021

When it comes to success, support is equally essential as sales and marketing. Providing top-notch customer service helps grow your brand value and cultivates a long-term loyal customer base. Our global support team works round the clock via phone, email, live chat, and Twitter to keep the conversations going.

Paid Search Agency 59

Paid Search Agency Top of Funnel Multi-Channel Lead Ranking 59

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market's best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. They qualify leads using criteria like industry, location, staff strength, revenue, and whether they are a public or private firm.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Digital B2B Marketing

JUNE 26, 2012

Unfortunately much of it reflects zero thought and leads no where. Integrated “Sure, we can add a twitter icon to our email. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? To yet another, it is a metric from Facebook.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Stevens & Tate

MARCH 22, 2021

If you don’t keep your website competitive, you could end up losing potential leads and customers as a result. An effective website redesign can help strengthen your brand, increase brand awareness, and help generate more leads and sales. Not to mention that you’d lose valuable leads as a result. What Is TikTok?

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Don’t forget Twitter, TikTok, WhatsApp, Facebook, and bloggers with their own sites. That said, don’t discount up-and-coming influencers or those with sway in a specific niche market or industry.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

Adobe Experience Cloud Blog

JANUARY 9, 2012

Before the arrival of digital marketing tools, direct marketers measured response through unique phone numbers, coupon redemption, sales from a specific promotion, and other means. This can have massive impact on lead generation. Which offer gets the most leads and which one provides the highest quality of lead?

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Marketing Insider Group

MARCH 10, 2014

Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. CMOs Shift Budget To Content Marketing. Big Data drives both the need and the practice of content marketing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Enterprise Management Content Marketing 100

Convince & Convert

MARCH 4, 2016

With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Your sources are the lifeblood of your infographic.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from. Martin Swant. Kerry Flynn.

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

Ambal's Amusings

FEBRUARY 18, 2010

Should marketers spread budget across time period and channels or one or two big programs? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

FEBRUARY 15, 2010

Website Kwanzoo Twitter iyermani. " Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. " Mani Iyer 's Marketing Prediction for 2010. Facebook continues to grow. Direct marketers begin to tap social media as a source for new customers, leads and sales.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. A true acceptance of those leads can really bring them on board.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was somewhat forgotten, but is it dead ? The short answer is: no.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Don’t forget Twitter, TikTok, WhatsApp, Facebook, and bloggers with their own sites. That said, don’t discount up-and-coming influencers or those with sway in a specific niche market or industry.

Work Management 52

Work Management Marketing Management Paid Search Agency Planning 52

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel?

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. billion mobile daily active users on average.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Big but concise lead-in. Big lead-in helps keep users reading. Clear header with big title and date/time of the event.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. The challenges and chances of facebook, twitter, YouTube et. From twenty feet above you tell the business man: Look on twitter. Look on facebook.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Over 200% ROI from a Value Selling Program Sound I.

SMB 40

SMB ROI Marketing Budget Work Management 40

Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. During this initial phase, the social media program wins funding, a strategy is defined, an editorial content direction is agreed upon and tactics move to execution.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? The questions in the post (if answered ) also allows a firm to demonstrate value to clients and convince them to jump on the social media platform. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Single Grain

MAY 11, 2023

If your brand already has a website, the next wise and logical step is to point your target market to it through advertising. A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

SnapApp

NOVEMBER 2, 2017

From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . However, no goal is more important for B2B companies than lead generation. . Researching your ideal target leads. . Aligning sales and marketing teams upfront. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

ClickZ

JUNE 20, 2019

Key features : Automated emails, templates, email cascades, instant notifications, HubSpot CRM, out-of-the-box reporting and analytics, predictive lead scoring, Salesforce integration. These include lead-scoring packages, list-building features, contact tags, and campaign rules. Source: Hubspot. Source: GetResponse.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101