ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. But he didn’t just present these ideas in a blog post.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Parse.ly

JUNE 8, 2021

Last week, Parse.ly’s Head of Marketing, Dave Cardiel , and Demand Generation Manager, Rebecca Allen , joined MURAL’s Social Media Manager, Sarah Parker, for a webinar to address the challenge of learning to swim in a sea of data. . That’s where the Content Marketer’s Funnel comes in.

Webinar Metrics 52

Webinar Metrics Digital Marketing Funnels Top of Funnel Advertising Funnels 52

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Conversica

MAY 30, 2022

Get More Value Out of Your Virtual Events and Webinars. Virtual events and webinars have been around for a while, but these digital meeting and online education spaces got a major boost in 2020—I’m sure you know why. This presented a number of challenges and opportunities for businesses.

Webinar Metrics 52

Webinar Metrics Lead Scoring Lead Ranking Top of Funnel 52

Biznology

MARCH 27, 2015

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. We had been talking about doing a webinar program at PGi for some time but just hadn’t taken the necessary steps to get it moving.

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Marketing Insider Group

FEBRUARY 1, 2021

Source: Pew Research. The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 105

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Let’s look at some specific lead generation strategies for bringing in organic leads. Audience Research.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Prospecting with personalized videos.

Training 141

Training Top of Funnel Resources Work Management 141

Optinmonster

NOVEMBER 1, 2023

In the world digital marketing, every touchpoint with your audience matters. ” It’s not just a digital nod of appreciation; it’s a golden opportunity to enhance user experience and solidify customer loyalty. You can also nurture your leads by asking them to register for a webinar or an event.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. For brands, this presents an opportunity.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Lead Liaison

MARCH 6, 2018

To watch this webinar in its entirety, click here. We show you how to use video in email to boost your conversion rate by strategically adding them into your email workflows. Presenters. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Consider hosting free webinars. Offer downloadable digital content.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Video has now taken the place of those sit-down meetings.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Meanwhile, 43% of marketers plan to outsource brand awareness this year.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Hinge Marketing

JUNE 9, 2020

Most have to find new ways to market, sell, package, price, and deliver their services and products. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Vidyard

JANUARY 7, 2020

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. What is a Promo Video? What Are the Benefits of Promo Videos? Contents 1.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Content4Demand

OCTOBER 12, 2022

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Four Strategies for Driving Growth. Sales Enablement.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing & Strategy Content 59

Valasys

JANUARY 13, 2020

Accordingly, the marketers need to strategize their B2B marketing strategies to optimize users’ experiences by delivering them with tailored pieces of content at each stage of their buying cycles. Optimized marketing strategies can be both a challenge as well as a simple task.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. of its marketing budget for events. of its marketing budget for events. What are some types of event marketing.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. What will they do in the virtual scenario that presents itself in 2020? Gone (hopefully not forever!)

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Launch Marketing

JULY 10, 2019

Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Then, get to your story quickly.

Top of Funnel 64

Top of Funnel Video Marketing Tips Paid Search Agency 64

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

PureB2B

JULY 18, 2018

While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. There are free lead generation strategies that can be just as effective as expensive alternatives. Free Lead Generation Strategies to Grow Your Business. Lead Capture.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Research/Survey Reports . Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

PureB2B

JULY 17, 2018

While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. There are free lead generation strategies that can be just as effective as expensive alternatives. Free Lead Generation Strategies to Grow Your Business. Lead Capture.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52