Remove Digital Marketing Funnels Remove Linkedin Remove Press Remove Sales Management
article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

article thumbnail

How to Maximize ROI with Email Marketing for B2B

Webbiquity

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
article thumbnail

How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) For a few years now, Google has shown image thumbnails in mobile search results.

SEO 163
article thumbnail

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

article thumbnail

How to improve sales performance and drive success 

Sana Commerce

Learning how to improve sales performance is the key to driving organizational focus and success. Great sales seasons are inevitable but turning them into sustainable strategies that can steady your business requires more effort. This blog explores 16 actionable steps that can help you enhance sales performance.

article thumbnail

Humanizing B2B: The key to better customer experience

Martech

Unpleasant buying processes and subpar service deter B2B customers. Appeal to the needs of the entire decision-making suite to move them down the funnel as a group. One of the most common errors B2B marketers make is not fully understanding their unique value proposition. First-party data is the cornerstone of B2B marketing.

B2B 132