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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Facebook and Instagram: 50 seconds max.

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. With so many advertising platforms available, it’s certainly a challenge to keep up with the space and create high-converting campaigns. 79% of marketing leadsnever convert into sales.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices.

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How to increase revenue without increasing spend

ClickZ

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. To this end, CallTrackingMetrics recommends performing market research to get a better understanding of the benchmarks in your industry.

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Is MTA dead?

ScanmarQED

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. These models use statistical algorithms to analyze patterns and correlations in available data to attribute conversions accurately.

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Key marketing areas ripe for innovation during the Coronavirus crisis

ClickZ

30-second summary: The coronavirus pandemic could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back. Voice-based interfaces to intelligent assistants like Amazon Alexa represent an area of growth and exploration in the marketing world.