Ledger Bennett

DECEMBER 18, 2019

What is growth marketing? Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. How the role differs from traditional marketing. Growth marketers work cross-funnel.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Heinz Marketing

OCTOBER 4, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Therefore, we ended the pilot and re-focused on our top 3-4 directories.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. Corona-proof activity. Run a live event online.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Crimson Marketing

SEPTEMBER 12, 2014

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Heinz Marketing

JANUARY 23, 2018

In the years leading up to this transition in sales, B2B marketing had gone through a reckoning with regard to spam email from both a legal and a technical perspective. Most, if not all, B2B marketing groups had evolved to become very permission-based. In sales and marketing, as with any discipline, what we measure, we manage.

Top of Funnel 72

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 72

Vidyard

MAY 10, 2016

With such an expansive marketing technology landscape, building an efficient marketing tech stack has become one of the common struggles of modern marketers in the last few years. However, it’s easy to get drowned in all the marketing tech options out there, and ultimately lose focus. An “All Day, Every Day” Battle.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

PathFactory

DECEMBER 17, 2018

Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. This empowers them to have more productive conversations and move leads through the funnel faster. version of digital body language.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Ledger Bennett

MAY 24, 2018

The forms, available for Sponsored Content and Sponsored InMail, allow us marketers to collect even more quality leads from our ads, whilst offering LinkedIn members a seamless, simple experience with a pre-filled form. The benefit to the marketer? The benefit to the member? So, where’s the evidence? . But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Ledger Bennett

MAY 29, 2018

As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ digital strategies; connecting email nurtures and media campaigns together. What this looks like today. The big opportunity. Other blogs that may interest you.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Marketers use assessments to let prospects identify their own problem areas and imagine what a future with your solution could look like. When Can Marketers Use Assessments?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. Books are listed by funnel category. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Markempa

NOVEMBER 13, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Something is missing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Allocadia

JUNE 7, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven? The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven? The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Their ideology is pervasive.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Heinz Marketing

AUGUST 3, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Sales Management 120

Sales Management Top of Funnel Paid Search Agency Lead Ranking 120

Bound360

AUGUST 9, 2017

The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. Benefits of Email Marketing . We’re addicted, and we know it.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Anything Goes Marketing

SEPTEMBER 13, 2009

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. These emails should be sent using a marketing automation system like Eloqua.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100