Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Digital Experience Platform 104

Digital Experience Platform CMS Development Work Management Marketing Management 104

Unbounce

NOVEMBER 13, 2021

Planable , a social media content planning platform, shares its report on content marketing processes with this beautiful landing page. This landing page also limits itself to insights from the report, neglecting any social proof that shows why you should trust Planable and its partner to provide this white paper.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

ClickZ

JANUARY 29, 2020

They want to deliver data-driven, personalized experiences that drive a powerful connection with their customers. Marketers have more channels to monitor, from social media, to AI assistants, and more. So Acquia has evolved to offer a full digital experience platform (or DXP) that’s built on open source principles.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

OCTOBER 4, 2021

The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them.

Acquisitions 89

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 89

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

JULY 20, 2023

Video Highlights identifies shareable moments from webinars, interviews and other long-form videos, then pre-edits the clips so marketers can generate promotional content to share on social media or their website. Yext ’s added AI Generated Review Response to its digital experience platform.

Marketing AI 90

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 90

Martech

DECEMBER 18, 2023

Mobile optimization: Optimizing your ecommerce platform for mobile devices to cater to the growing number of customers who prefer to shop on their smartphones or tablets. Can you provide examples of ecommerce/customer experience transformation projects you have successfully completed in the past?

eCommerce 96

eCommerce Marketing AI Best Practices Consulting 96

Martech

OCTOBER 30, 2023

The advent of social media was a game-changer. It enabled micro-targeting based on people’s interests and personalities gleaned from their social profiles and likes. They were no longer just for storing basic information; they became tools for advertisers to track user behavior.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Martech

SEPTEMBER 16, 2022

website, blog, social media). user-generated content, influencer content, media coverage, etc.). Social media suites like Sprout Social and Brandwatch (formerly Falcon.io) include features like social publishing, campaign optimization and social engagement to improve the reach and impact of posts.

Digital Asset Management 127

Digital Asset Management Paid Content Work Management Marketing Management 127

Martech

FEBRUARY 25, 2022

How do we currently manage the incoming and outgoing digital assets in our marketing systems today? If your organization chooses not to hire internal staff, then consider whether you need to use an add-on or third-party consulting services to effectively use the platform.

Digital Asset Management 101

Digital Asset Management Enterprise Management Work Management Marketing Management 101

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course.

Work Management 106

Work Management CMS Development Marketing Management Ad brokers 106

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. Performers are encouraged to create content for the blog that can then be amplified on their own social media feeds.

CMS Development 72

CMS Development Industry CMS Marketing & Strategy Multi-Channel 72

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. About Insite Software: Insite Software believes that B2B eCommerce is more than just a website.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

SpotMe Blog

JULY 25, 2021

5) Social Media Marketing World. Social Media Marketing World is a conference filled with leading influencers who offer practical, fun, and high-quality sessions to inspire social media managers on the year’s leading platforms. Transform Your Event Into an Unforgettable Hybrid Experience.

Examples 111

Examples Enterprise Management Work Management Conference 111

TrustRadius Marketing

OCTOBER 27, 2022

Cross-Channel Customer Experience. These include: Apps Email Social media Live chat Webinars Websites. As an enterprise, you need to optimize the customer experience on all your channels. Salesforce Experience Cloud. Enterprises need to be prepared to interact with customers using a variety of touchpoints.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

6sense

DECEMBER 16, 2021

Folloze: Folloze harnesses deep buyer insights, sales orchestration and AI, and can help create personalized experiences and micro-targeted campaigns in minutes. Uberflip: This content marketing platform lets users quickly launch campaigns and target audiences by leveraging existing content.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

RebelMouse

APRIL 8, 2024

Data Analysis: To guarantee meeting your business goals, a news CMS should provide analytics such as user behavior, social media insights, conversion tracking, A/B testing, and first-party data reports to ensure that your efforts are on the right track. This cloud-based platform scales with you so that you can focus on your journalism.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Hubspot

MAY 4, 2018

Industry influencers gave us shout-outs on social media. Sean Schroeder is CCO of blueriver and co-founder of the Mura Digital Experience Platform. He’s currently consumed with creating content-driven experiences that spark meaningful, relevant connections.

Product 72

Product Peer-to-peer eCommerce Digital Experience Platform 72

Martech

JULY 20, 2021

But inciting interest from an individual, much less turn them into a buyer, takes more than a catchy subject line or a flashy social media campaign. At the same time, Arc XP’s approach to the DXP includes publishing-mindset capabilities that enable increased workflow optimization and tech scalability. The take-away.

Digital Experience Platform 120

Digital Experience Platform Brand Identity Branding Lead Scoring 120

Top Rank Marketing

JULY 19, 2023

CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement. CapCut @capcutapp ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Martech

APRIL 21, 2022

.” Anyone who visits Inkbox’s website will quickly learn that the brand is also able to re-target visitors on social media channels, but this is not based on the Crossing Minds solution. It’s almost a standard feature with e-commerce and digital experience platforms.

Ideal Customer Profiles 93

Ideal Customer Profiles Cross-Selling Work Management Marketing Management 93

Martech

NOVEMBER 9, 2021

Customers will share information so long as they get something in return,” Lynne Capozzzi, chief marketing officer at digital experience platform Acquia. The soft approach keeps the conversation with the customer open, relies on brand ambassadors, engagement via social media, building loyalty. “It

Work Management 113

Work Management Marketing Management Class Paid Search Agency 113

SnapApp

AUGUST 9, 2017

Dominos Pizza took interactive content into the stratosphere with their DXP campaign. Betabrand has a public photo board right on their website, keeping their community in-house rather than on a separate social media platform. . . This is something B2C marketers have known for a long time – and used very successfully.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Martech Advisor

JANUARY 21, 2020

What Is the Difference Between a CMS and a DXP? What Is the Difference Between a CMS and a DXP? Digital experience platforms are the latest buzz in the martech space. Digital experience platforms (DXPs) enable organizations to deliver personalized experiences to their audiences across different touchpoints.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Convert

OCTOBER 27, 2021

Now that your analytics is meeting requirements, let’s get into some A/B testing… There are 4 core channels that I want to look at improving with you below: Paid traffic (specifically Facebook ads) Social media organic traffic Email marketing, and Content marketing. How to A/B Test on Social Media?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Navigate the Channel

AUGUST 21, 2023

But you can reuse it in social media and in emails. RELATED: How to Create Content Marketing That’s Less Self Serving Since the objective of content marketing is to measure business results, you first need to define what you hope to achieve, according to digital experience platform software company Optimizely.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

Social media is a wild place to do business. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Social media is a wild place to do business. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Social media is a wild place to do business. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Social media is a wild place to do business. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52