Martech

OCTOBER 4, 2021

From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them. The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively.

Acquisitions 110

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 110

Martech

OCTOBER 5, 2022

Even in 2015, Episerver was locating itself in the digital experience platform category. The environment can be used to plan, preview, publish and manage content across channels — and of course test different versions across selected audience segments. That’s something Optimizely can’t fix by fiat.

Digital Asset Management 107

Digital Asset Management Enterprise Management CMS Development Work Management 107

ClickZ

NOVEMBER 26, 2019

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 95

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. The result?

Personalization 122

Personalization Practices Allocation Enterprise Management 122

ClickZ

JANUARY 29, 2020

So Acquia has evolved to offer a full digital experience platform (or DXP) that’s built on open source principles. We give our customers the freedom to build the future of digital marketing on their terms — that’s why brands like Liverpool Football Club, L’Oreal Group, Lonely Planet, and more rely on Acquia.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

SEPTEMBER 19, 2023

Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment. What began as a platform focused on personalizing email dynamically has now expanded by broadening the sources of data and channels where the data can be used to personalize content. Integrations. Why we care.

Activities 127

Activities Advertising Channels Personalization Marketing AI 127

Martech

NOVEMBER 16, 2023

This is a large and underserved audience segment: 26% of adults in the United States have some type of disability. Hopefully, that means I can actually rise up to the top of the awareness stack and get more people to want to talk to Acquia.” Optimizing your website for people with disabilities is not an exercise in altruism. In the U.K.

Differentiation 110

Differentiation Branding Brand Identity CMO 110

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Valasys

AUGUST 14, 2019

Common features of headless CMSs include the following: RESTful API Microservices architecture Editor Interface Multi-channel publishing Workflows Versioning Content Modelling Asset library Content types & taxonomy Localization Visitor Segmentation & Personalization. Enhances the Digital Experience Platforms : .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

AUGUST 24, 2023

Targeting is based on first-party data such as payment method, ride history, ride area, and lifestyle segments.” He added, “At launch, a rider will only see one poster ad during each ride. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ads Enterprise Management 98

6sense

DECEMBER 16, 2021

Segmenting by Job Title: Display customer quotes from people in the same role, and link to case studies that show how you helped make their jobs easier. With data integration, it helps you identify audience segments and give AI-powered guidance on which content to serve up.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

TrustRadius Marketing

OCTOBER 27, 2022

Product trScore Pros Cons Adobe Experience Manager 7.9/10 10 Customer segmentation Drip email automation Template personalization Scalability ReportingLanding pagesForms Salesforce 8.0/10 Salesforce Experience Cloud. These include email automation, segmentation, template personalization, and the scalability of the software.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels. Specifically, the company: Achieved a 6.5X

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

Vision6

FEBRUARY 26, 2023

Experiment with dynamic content using conditions, leveraging data from your CRM. This could include factors such as gender, age, location, interests, purchase history, or any other segment that you have created. This digital experience platform lets you amp up campaigns through automated emails and powerful AB testing.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

Martech

OCTOBER 18, 2023

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. ” Aura also breaks up its tests according to audience segments.

Enterprise Management 128

Enterprise Management Digital Asset Management Optimization CMS Development 128

Martech

OCTOBER 19, 2023

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. Aura also breaks up its tests according to audience segments. “We

Enterprise Management 115

Enterprise Management Digital Asset Management CMS Development Optimization 115

Top Rank Marketing

JULY 19, 2023

Lucy delivers insightful conclusions, refined segmentation analysis, marketing plans, and media strategies. Explainable AI platform for government, financial services, and healthcare with AI products that analyze massive amounts of data, making organizations and people smarter and faster.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Martech

JULY 10, 2024

Here’s a partial list of platforms and services that overlap to some extent with the CDP landscape. Data Management Platforms (DMPs) collect and manage third-party data for audience targeting and online advertising. Do you need overall analytics, or customer segmentation? You need advanced segmentation and targeting.

Enterprise Management 71

Enterprise Management Marketing Automation Services Work Management Marketing Management 71

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. But, according to Capozzi, this world is going away.

Paid Search Agency 136

Paid Search Agency Work Management Marketing Management Touchpoints 136

Martech Advisor

OCTOBER 15, 2019

The focus has shifted from anonymous persona-based personalization to Personally Identifiable Information (PII) driven ‘segment of one’ personalization, especially with AIdriven technology that is able to customize on the fly. CDPs provide unified customer data, customer segments, etc.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Martech

JULY 8, 2024

To improve customer satisfaction, prioritize user-friendly navigation, responsive design for mobile devices, and personalized content tailored to different customer segments. Customer Satisfaction: Measured through surveys or feedback forms, customer satisfaction indicates how well your website meets customer expectations.

Marketing Automation Services 121

Marketing Automation Services Marketing Websites Work Management Marketing Management 121

Convert

MARCH 21, 2023

Using heatmaps for optimization also requires segmenting your users. This is where it plays out: You can find more relevant answers by segmenting your audience. Even more important is segmenting mobile vs desktop visitors. For instance, you would want to exclude users who are part of your organization. Home data does not count.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

NOVEMBER 9, 2021

The only option was to bring in new customers,” said Katrina Wong, VP for segment marketing at communications platform Twilio. The company’s approach is to fuse those first-party data streams using a customer data platform, or in this case, Segment, acquired by Twilio last year. It’s not a single interaction.”.

Work Management 120

Work Management Marketing Management Class Paid Search Agency 120

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. In the other category are companies like Segment. This type of full-service CDP goes by various names.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

SnapApp

AUGUST 9, 2017

A simple quiz at the top of your funnel can help customers self-segment, giving you the opportunity to send only the most appropriate content to them. . Dominos Pizza took interactive content into the stratosphere with their DXP campaign. Personalization can be as simple as using your customer’s first name in your marketing emails.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Convert

FEBRUARY 8, 2022

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. Segmentation Allowed by Default. ?. And with great responsibility comes a greater need for privacy. Let’s start by analyzing whether Optimizely complies with major privacy laws today.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

ClickZ

JULY 31, 2019

The need to deliver ever more personalized content for more customer segments in B2C organizations, as well as the shift towards account-based marketing in B2B companies, has increased the work for already strapped marketing departments. This resulted in an expanded competitor set.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convert

OCTOBER 27, 2021

Usually, this is a segment of your audience visiting the specific page/seeing x advert. That way we segment out our audience so that they only see one version and not all of them. This way you can run the subject line test to segment 1 and see how they respond. Sample : This refers to the data source for your test.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. MIP Fund Accounting exclusively serves the financial management and fund accounting needs for nonprofits and government agencies with its complete, end-to-end suite of functionality and multi-segmented chart of accounts.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52