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2011 B2B Marketing Trends

Webbiquity

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. These links can help drive direct traffic, increase your blog’s subscribers, and improve the position of your blog in search. Google’s image search can drive a surprising amount of traffic.

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Three Words That Should Never Be Used With Social Media

Webbiquity

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

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Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. promote events, meet up at trade shows). Facilitate offline connections (e.g., Share this on Bebo. Post on Google Buzz.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

2) Email, search marketing, and inside sales worked best for awareness and demand generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. What does work?

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Previously, the service started as a blog comment search engine. Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows. Collecta - Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show. We did this by posting our Top 10 most memorable moments, as well as a photo album, from the conference: [link].