Writing on the Web

DECEMBER 16, 2010

Is your sales copy effective? Is your sales transaction process easy and smooth? Here’s my plan for next year: Use more video and webinars to increase my visibility. Use more webinars to improve client contact and KLT factors (know, like, trust). Is it easy to download free offers? What about you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Will it be by tracking number of closed sales?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. This is exactly what you need to do to become successful in sales.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

MAY 20, 2010

Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture. For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. The top 24 facts for selling more in B2B by LEADSExplorer.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on Bebo. Share this on Mixx.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Most sales people still don’t.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Buzz Marketing for Technology

JULY 28, 2008

Unisfair Upgrades Its Virtual Events and Environments for Businesses - Restoring the Meaning of Virtual Collaboration - Recording of Friday’s webinar on the future of work - The Design of Knowledge Work … The Industrial Era vs. The Networked Age - From Secretaries to Virtual Assistants to … Social Media Assistants?

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

FEBRUARY 7, 2010

Your goals—how many leads or sales are you planning to drive from search marketing? Research reports, webinar registrations, contests, surveys and newsletter signups can also be used as incentives. Unless your goal is an immediate online sale, implement appropriate lead follow-up programs. Higher goals require a larger budget.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 4, 2010

You're almost to the point of sale. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Jury's still out.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 14, 2010

When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right? You’re Using the Wrong Social Media Sites.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty? Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. Sessions start October 5. What’s Your Pitch?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

DECEMBER 23, 2010

You’re likely running educational webinars or speaking at industry conferences. For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference. Check out these four strategies. [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

JULY 29, 2018

Digg - Digg is a social news website that allows members to submit and vote for articles. Newsjacking - Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The news feed on Twitter is called Timeline.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

APRIL 5, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. The Office” and the world of sales , March 22, 2010. Here’s what I found. Socialnomics blog by Erik. techniques to grow revenue predictably and reliably.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. Traditionally" (see American Marketing Association & Brainshark webinar) this has meant that between 70-90% of marketing collateral goes completely untouched and unused by sales staff.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. 40 Social Media B2B Infographics - Sales Intelligence View , December 10, 2010. - MI6 Marketing Agency , June 9, 2010. Loopfuse , June 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

And this is where I think the marketing rubber hits the sales road. As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. What are the characteristics of a lead that make it worth working from sales perspective?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

AUGUST 3, 2010

Maybe have never even had a sales job or a college-level marketing class. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Ning 40

Ning Paid Content Facebook Sales Management 40

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales. Measuring allows you to track which efforts tend to drive the most traffic, and attract the most interest, leads, and sales.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 20, 2010

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers. But he couldn't wrap his mind around that.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Webbiquity

AUGUST 26, 2010

13 Facebook Page features that will make your day by Socialbrite. ** 5 stars. It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page. Does Facebook Work?

Facebook 100

Facebook Search Marketing Advertisements Advertising 100