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PR needs to Focus on Conversations

Buzz Marketing for Technology

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Tags: Communications Conversational Marketing PR.

PR 100
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100
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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Another helpful list of online PR distribution sites.

PR 100
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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 79
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Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Email this to a friend? Subscribe to the comments for this post? Tweet This!

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The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity

It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on del.icio.us. Tweet This!

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Three Overlooked Ways to Improve SEO Results

Webbiquity

On-page optimization (content, headings, meta tags). Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. Most still focus on the same basic areas: • Keyword research. • Links (external and internal). Share this on Bebo. Subscribe to the comments for this post?

SEO 100