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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

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7 Mistakes Speakers Make with Presentations

Writing on the Web

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Try 3-4 things instead.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

How can you make the most of those last few minutes before delivering an online presentation? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Concepts Explained in Plain English (Presentations) by Digital Inspiration. Need Content?

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Blog Writing Tips for Business Clarity

Writing on the Web

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Your readers will be drawn into reading your words when they are logically presented to flow in a way that makes sense. Go easy on the jargon and cliches. Blog this on Blogger.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. 7 “Rs&# for B2B Marketing Content Planning by Customer Think.

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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally. This should be the focal point of social media efforts, but additional avenues for sharing great content include podcasts, videos, photos, presentations, eBooks and even social news releases. Post this on Diigo.

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Business Blogging – Do You Have What It Takes?

Webbiquity

Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Social skills.