Trending Sources

Successful SNS’s should be modeled on the college campus

Biznology

The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Google gets this, though not yet within the construct of the SNS’s.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media. One benefit of social advertising is you are reaching an audience that is active in social media and may be more likely to share your content. You are creating great content and your website delivers a great experience with a strong conversion rate.

What Could Kill Google and Facebook

Webbiquity

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. Given these issues, it’s little wonder that Facebook has the lowest user satisfaction rating of all the major social media sites. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceYou can’t even find anyone working in the place. Twice.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. By Kerry Gorgone, Contributing {grow} Columnist. Hootsuite / Seesmic.

My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. Yes, earned media outreach and engagement also has an agenda. For real effect.

How to Hire The Perfect Person To Run Your Social Media

Marketing Action

Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising. Social media marketing. Social media engagement. Those are costs.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Digg this! BACKGROUND. Customer base not early technology adopters.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler's social media agency quickly became Chrysler's ex-social media agency. jason!

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. by Social Media Today.

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Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Digg this!

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

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5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

How often do you check social media on your phone? And, since our lives are increasingly intermingled with social networks – with 1 billion users around the world accessing Facebook in a single day  – life without social media can become quite inconceivable. Trend #1 – Most people access social media on mobile devices. Social Media Marketing Advertising mobile social media

11 Myths of Social Media Marketing

Webbiquity

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is so easy we can hire an intern to do it. Social media is free.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. Social Media Monitoring Tools. Digg this! Flowtown.

Tools 99

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is. Monitoring beyond social media.

Tools 69

Will Content Marketing Destroy Social Media?

B2B Marketing Insider

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. mean “Whoa!”…The ”…The power of content marketing! Is it blurring?

Build some social media marketing backbone you big wuss

Biznology

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. hate to be cloying but social media marketing success is 10 percent inspiration and 90 percent perspiration, ie.

The Future of Social Media

Webbiquity

Social media is transforming communications in ways unimaginable just a couple of decades ago. But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. Digg this! We live in amazing times. Still, distribution was an issue. Tweet This!

The 12 Days of Social Media; a Holiday Post

NuSpark

I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. Digg and Reddit bookmarking.  . Marketing Strategy Social Media

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. Infographic: Social Media ROI Statistics by Digital Buzz.

Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9

Are You Committing Content and Social Media Sabotage?

Vertical Response

You may not realize it, but making it difficult for readers to share your content is committing content and social media sabotage. You’re obstructing eager readers who, might I add, are helping you with your social media marketing efforts for free, and getting your word out. The post Are You Committing Content and Social Media Sabotage? ” I thought. Nothing.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. The Social Media Release. Extra Credit: OPML for Social Media U. saw the rise of the social media.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Now that social media has advanced from the “should we do it?&# to the “how do we do it better?&#

Kiss your line-of-shame smack on its social media lips!

Biznology

Sadly, since there were so many Harlem Shake videos, only the really raunchy, sexy, bombastic videos ever made the light of day (very smart, you introverted social media manager — you were able to hide in plain sight!). From motivation to slander: How social media leverages shame for better and worse (digitaltrends.com). What do I mean? “Goose, it’s time to buzz the tower.” And

The Sociology of Social Media: TED TV Talks

Writing on the Web

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Digg this! Social Skills: What’s Needed for Social Media.

Five Audiences for Social Media Marketing

Webbiquity

The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Digg this! What kind of content will attract them?

Upgrade your lame agency website into your social media brand HQ

Biznology

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What is home? zemanta.com).

Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. Digg this! Use Social Media to spot issues before they hit the Contact Center! What’s your view?

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

Andy Crestodina, principal and strategic director of Orbit Media Studios, a community of professionals and media specialists, agrees: “[RSS] is becoming irrelevant as a way to connect with your audience. With Google Reader gone, feed junkies are scrambling to choose one of several dozen alternative platforms, such as Feedly , the new Digg Reader or NewsBlur. RSS is passive.”

RSS 10

Images are now mandatory in social media content

Biznology

I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. If your goal is to be shared or read and you’re participating in social media in order to further your personal or corporate brand, then blog, tweet, Facebook, Tumbl, and Posterous without illustrating that content with a photo, chart, illustration, pull-quote, logo, portrait, or infographic at your own peril. Now, illustrating your content is not just preferable, it’s mandatory.  It is really mesmerizing. 

5 Must-Read B2B Marketing & Social Media Books

It's All About Revenue

Periodically we review a must-read B2B marketing or social media book on this blog.  Content Marketing Andy Smith Ann Handley B2B b2b marketing book review CC Chapman Content Rules David Meerman Scott Dragonfly Effect Eloqua Empowered Jeffrey Hayzlett Jennifer Aaker Josh bernoff marketing Real-Time Marketing & PR Social Media Ted Schadler The Mirror TestShare email. Facebook.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

5 Social Media Tips From A Digital Native

It's All About Revenue

When the phrase “social media” became popular, I viewed it merely as a moniker for what I’d been doing for almost a decade. Marketing on social media is more than a tactical shift; it’s a complete change in strategy. Here are 5 tips to help you find success with social media: Chris Heggem. 1. First, I don’t like the phrase “social media marketing.” It’s redundant.

The Spirituality of Social Media

grow - Practical Marketing Solutions

Little social strings between me and others, pushing, pulling, inspiring me to do better, to think bigger about my social media community and the world.  I am evolving in positive ways because of it. Digg this! Here are a couple of personal observations. would love to hear what you think! experience these tiny tugs of hope, optimism and encouragement every day.  Love one another.

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2011 Social Media Marketing Trends

Webbiquity

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. So what’s next? A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year.

Focus on your blog, don't promote the social media services

Confluent Forms

It's time to take a look at your Blog Now take a quick look at your own blog; how much of the screen is dedicated to social media sharing buttons, links to others, become-a-fan boxes, toolbars, advertisements, etc.? Are you confusing your users, overwhelming your users, or even annoying your users with all of the widgets and social media connectors that you've installed in your website? Not because you've thrown every social media sharing functionality at them, but because you've converted them into real fans. It's pushing them away. Why will they share it?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Digg - Digg is a social news website that allows members to submit and vote for articles.

How to Approach Business Social Media Strategically

Webbiquity

A big part of the appeal of social media is its simplicity. That simplicity, however, can make social media dangerous for business. What’s needed is a strategic approach to social media , starting with listening. The Four Essential Phases of Social Media Adoption is an attempt to provide a strategic framework for using social media for business. Digg this!

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Can effective social media drive your business growth?