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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

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3 Easy Tips to Target Readers with Your Content

Writing on the Web

Get to know them as peers. This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. However, you don’t seem to be getting responses.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

They just aren’t making more hours in the day which causes all of us to prioritize the content we receive (whether we know it or not) based on family, friends, trusted others, peers, colleagues etc. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Of course, I ended up doing the same!

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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources).

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The Senior Brain: How to Market to Oldies but Goodies…

Writing on the Web

Unlike their younger peers, older adults do not require quick flash snippets of material. Something’s wrong with the way marketers are trying to reach people over 65. I know this from personal experience. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me.

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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Customers can say pretty much the same things they’ve always said, only now instead of talking to only a few close colleagues and peers, their words can reach thousands or tens of thousands of social media readers and participants. Things began to change when blogging became popular about seven years ago.

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5 Reasons I’m Thankful for Social Media

Webbiquity

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.