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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Facebook keeps leading the social scene (yes, this includes B2B companies); in order to receive updated information about changes in the platform or updates, we recommend checking out Jon Loomer and Susan Wenograd ’s blogs. It’s updated and relevant on a variety of PPC issues and challenges. Facebook Ads. LinkedIn Ads. Final Thoughts.

Resources 179
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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. It’s amazing to see so much written on this topic which leads me to believe the party is over. That’s a good thing yes but I don’t feel like we are there yet. Tweet This!

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

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The Real Reason Behind Blog Procrastination

Writing on the Web

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Making sense of stats – so you’ll know what worked and what didn’t. Week Three: Walk Before You Run. 7 ways to identify your readers’ problems – create raving fans by helping others. Week Four: Getting and Keeping Their Attention.

Digg 100
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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Lead Nurturing by Find New Customers. Share this on Bebo.

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Fundamentals of Product Experimentation for Beginners

Convert

If you deny it, I’ll refer you to Blockbuster and Digg. This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount. Test different criteria for what defines a PQL to refine the sales team’s focus on the most promising leads.

Product 52