Webbiquity

JUNE 25, 2010

Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Quite the contrary, the act of selling, when done well, adds a significant amount of value. Here are four ways you can apply consulting skills to your selling process: 1. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. I'd rank the goals of blogging – or any communication – thusly, in order of priority.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You don’t need a lot of money to do this.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JANUARY 23, 2009

King's book makes it possible for any business to improve its online performance. There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

In fact, I believe that ultimately SM will be viewed largely as a customer retention tool, with budgets from those departments and metrics that focus on customer lifetime value and how it’s impacted by social media touches. link] Matt Social media isn’t really marketing. Unlikely at best. Unlikely at best. Unlikely at best.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 10, 2010

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Is Your Online Marketing Strategy All Tweet and No Meat? Noting some statistics on the explosive growth of online video, David L. ROI Is Dead by StraightUpSearch.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. Is the Next PSP a PlayStation Phone?

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

JULY 29, 2018

Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

FEBRUARY 7, 2011

How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Adam Singer identifies situations where social media marketing doesn’t make sense (e.g. Adam Singer identifies situations where social media marketing doesn’t make sense (e.g. So, Your CEO Wants to Tweet!

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

MARCH 24, 2011

Instead of just getting subscribers, I’m getting more inquiries and leads for what I sell.&# Josh Chan, an online marketing specialist at Chromatix design admits that his company’s blog underestimated the commitment. Am I willing to allocate the necessary resources? As the saying goes: No pain, no gain.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

How do you PROVE the value of Twitter? 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. Free Website Strategy and Planning Guides.Now Available , October 14, 2010 We, at ClientBridge , are very process-oriented.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Because there really is no benefit in beating your customers to the punch.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? At its current rate, Twitter will process almost 10 billion tweets in 2010. B2B Marketing: Red-Headed Step-Child of SEM World?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JANUARY 4, 2011

Building up outposts is something I still struggle finding value in – as that’s at the opportunity cost of working on your own properties. I’ve been implementing a version of #3 for a while now, but you gave me a new process to consider. #5 That’s naturally how you make “enemies&# online.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

NOVEMBER 2, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Free Download: 2010 Online Marketing Blueprint. Yes, corporate blogs are an excellent resource for Lead generation.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 14, 2011

Scott Frangos believes that content is no longer the “king&# in online marketing strategy, but rather is now more like the “queen&# with social media connection—your ability to share content and interact with readers—now playing the role of king. The Truth About Inbound Marketing vs Outbound Marketing by Kuno Creative.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

MAY 14, 2013

For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence. Have fun with the process and enjoy every minute as your grow your audience and build your business.” Futurity , TED and NPR ).

Resources 100

Resources Tips Blogger Social Media 100

Online Marketing Institute

APRIL 11, 2011

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. For one, you may not be clear on the value or immediate impact of social media relative to other marketing channels.

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40

Online Marketing Institute

DECEMBER 13, 2010

When you add a dash of perspective to it, we realize the value of a blogging platform. Unlike traditional platforms such as WordPress and Blogger, microblogs simplify and expedite the process of sharing ideas, experiences via text as well as other forms of rich media. Research and writing usually equate to insight and comprehension.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. Unfortunately, in my experience marketing and sales groups never accept anything with the word slow in it. link] B-Diggs Amen brother! link] B-Diggs Amen brother!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159