Writing on the Web

DECEMBER 16, 2010

How do you check your online marketing to see where it’s working, where it needs improvement? Do you show some personality and faces of the people who work with you? Do you have low fee products and a product funnel that includes higher-ticket offers? Get Found, Get Known, Get Clients" width="110" height="110" />.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Hubspot

OCTOBER 5, 2017

The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Here is what the funnel looks like: 1. Example: “Hi John, I wanted to reach out to you because I’ve worked with companies similar to yours in the past.". What Is Prospecting? Inbound Prospecting.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Convert

NOVEMBER 13, 2023

From Experimentation Works: The Surprising Power of Business Experiments by Stefan H. If you deny it, I’ll refer you to Blockbuster and Digg. Clear objectives and measurable key metrics are essential to get everyone on the same page and working towards a common outcome-driven goal.

Product 52

Product Lead Ranking A/B testing Sample 52

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

DECEMBER 23, 2010

Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry? Just keep it relevant to your industry and safe-for-work. If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Writing on the Web

JUNE 16, 2011

Even when it’s not a direct “go-buy-click-here&# request, it’s part of your funnel process. I’m not talking hypnotic suggestions or even tapping into Freudian drives of sex or fear…(although, heck, that sure works, too!). The call to action is what gets you business results and turns readers into clients.

Trigger Marketing 100

Trigger Marketing Digg Buzz Top of Funnel 100

LEADership

DECEMBER 3, 2013

5 Simple Ways To Make Big Data Really Work For Your B2B Organization: 1. You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. Follow best practice and use B2B lead generation tactics that are known to work. Scale down your aspirations for Big Data.

B2B 40

B2B Curation Demand Generation Digg 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010. What B2B Readers Want, Circa 2010 - What Works - What Doesn’t , February 2, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. B2B Ideas @ Work , November 30, 2010. Digg (785).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

0160; Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages. Five steps to prepare you for the social media marathon , October 3, 2010 The world of work is different today. It’s the result of 2 years of hard work, and it looks very good. Funnel (36). What Drives Us?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

WebMarketCentral

JUNE 10, 2008

Other posts on blog SEO might suggest envisioning a sales funnel or Pareto chart to help focus on the most important items first, but c'mon, you're moms! Social bookmarking: Make sure your posts get tagged on social bookmarking sites like Digg , del.icio.us , StumbleUpon , Sphinn , Mixx and Searchles from time to time. How was dinner?

Blogger 20

Blogger SEO Web 2.0 RSS 20

B2B Marketing Zone Posts

AUGUST 3, 2010

Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. was working on a project over the weekend and thinking about the entire experience we were building for prospects with content. Format post (bulleted lists, etc.).

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. On the same theme as Daniel’s post above, Nichole Kelly her shares her four key social media metrics and shows how these fit within the sales conversion funnel.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

Another outstanding piece from Rob Rose, this one demonstrating why software tools and marketing tactics, important as they are, don’t deliver value in and of themselves—it’s the marketing people and processes that make these things work (or not). And “stick to the knitting&# doesn’t always work; change matters.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

seo.co

DECEMBER 8, 2020

When building your website, ensure that your web designer is knowledgeable in SEO best practices or works in conjunction with an SEO professional. Don’t make the mistake of writing purely “for the search engines” by stuffing unnatural keywords into the content and other old tricks that no longer work. UI/UX Design. URL structure.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

OCTOBER 1, 2020

” It’s essential, therefore, to make sure that the blog posts you’re writing are working for you. Goal and Funnel Setup. Take it a step further and consider which posts worked best, which were shared the most, and which ones resonated with your audience. That’s where the blog post audit comes in. Meta Description.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111