Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions!

Social Media 100

Social Media Media PR Digg 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Writing on the Web

MAY 11, 2011

A journalist is curious about people and events and can’t wait to share information with others. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. While that may be true, (who does?) Blogs have to be kept up. Once you fall behind, you are dead.

Digg 100

Digg Buzz Blogger Press 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Dahle Communication

MARCH 23, 2010

The PR machines would hold their press conferences when they wanted, they would only release statements that they wanted and they dictated what the newspapers and talk-show hosts would talk about. This means that someone from TMZ probably is not going to get a media pass to this event.  That is now an archaic model.

Digg 65

Digg Public Relations PR Viral Marketing 65

Buzz Marketing for Technology

JUNE 28, 2008

Share: Digg. Salman Rushdie at NYPL, and more events involving New Yorker contributors. Your connection to exclusive events and offers from The New Yorker promotion department, including ShopTNY, AdvanceWord, and more. Download podcasts, events video, audio issues, and animated cartoons at the iTunes music store.

Video Marketing 100

Video Marketing Privacy Policies RSS Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. Microsoft Subnet. IT Careers. IT Buyers Guides. Convergence and VoIP. LAN / WAN Management. Network Applications. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

readwrite

APRIL 9, 2008

Everyone says they are interested in whatever you are when they are doing press briefings. ” Just ask Digg or Newsgator and they’ll tell you that there is. You can export your history in APML from Digg, for example, and get personalized watch-lists set up based on those interests inside Newsgator’s FeedDemon.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Planning 40

Hubspot

JUNE 23, 2010

Blog - Blog is a word that was created from two words: “web log” Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Digg - Digg is a social news website that allows members to submit and vote for articles.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Connector looks at the public friends lists on del.icio.us, Pownce, Digg, Last.fm, and YouTube to see if youre connected there as well. Just follow @mybloglog and get all the news and releases, hot off the press from here in HQ. MyBlogLog will post those events and make them part of your New with Me page. » Recent Readers.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! 3 Tips for Maximizing Engagement With.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links. Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Buzz Marketing for Technology

DECEMBER 1, 2010

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

A well-known speaker on the technology and media circuit, Mahajan serves on a variety of Advisory Boards and speaks at over a dozen industry events per year. In addition, he has been published prolifically in the Technology press. He also received a Master’s degree from the University of Texas at Austin. Tweet This!

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Instead, they will blast press releases. That said, it was notably different from most events in the absolute silence, other than the two of us. And "Amen" to let's stop the press release blasts! It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing? Tweet This!

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Webbiquity

JULY 26, 2010

Time to Kill the Press Release? Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Self-promotion, Internet style , June 10, 2010. What Works ( Vendor Government PR Trends Spending Release ). Bob Scheier ( @BobScheier ). What B2B Readers Want, Circa 2010 , February 2, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Groupware developers need to avoid locking users into only a few forms of communication, and they cannot design systems that expect every decision or event to be faithfully recorded using the electronic forms provided. Nor has the system missed an important event in the history of this particular job candidate. Press Releases.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JUNE 27, 2008

Digg this Slashdot Reddit. But IT departments are hard-pressed to protect mobile data and to manage security software, wireless clients and regulatory compliance for mobile workers. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

MARCH 24, 2011

Before posting a shamelessly promotional blog entry, please note: A blog is not a press section. Making it All About You It’s a fact: Companies tend to talk about how great they are. But a blog exclusively discussing this point is bound for not-so-greatness. But using your blog this way can be detrimental.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

The big news of this event is the launch of Eloqua 10. Event (105). .&# Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. It’s the result of 2 years of hard work, and it looks very good. Social Media (239).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

seo.co

DECEMBER 8, 2020

Following this demand, users will require more instant updates when it comes to news and current events. Gone are the days where you’d first hear about a news event several hours after it first occurred. Press Releases. Press releases yield many benefits for businesses: Inbound links. Real-Time Reporting. Media exposure.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

SEPTEMBER 30, 2010

The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Online Marketing Institute

DECEMBER 13, 2010

An enviable array of bloggers are tapped to speak at industry events. Additionally, an overwhelming majority are tasked with contributing to industry press. Micromedia will serve as the bridges between the events, observations, and social objects that bind us. Visibility is the minimum honor for thoughtfulness and dependability.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40