sites Differentiation Related Topics 
Industrial Marketing Today
AUGUST 18, 2014
Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [.] This is only a content summary.
Industrial Marketing Today
OCTOBER 7, 2019
The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time. This is only a content summary.
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Industrial Marketing Today
SEPTEMBER 2, 2012
I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). Somehow, they assume the web designer will take care of content creation and the cost is included in their proposal for designing the site. What went wrong?
Industrial Marketing Today
JUNE 5, 2012
After doing all the heavy lifting of SEO to drive traffic, site visitors reach a dead end because there has been no thought given to converting that traffic into leads. Somehow, they expect their site visitors to pick up the phone and engage with their sales team in an in-depth conversation or fill out a lengthy RFQ form.
Industrial Marketing Today
APRIL 3, 2011
That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. Think all it requires is posting a bunch of new content on your site? Add value to them with every visit to your site and/or download and help them make a more informed decision. Think again!
Industrial Marketing Today
AUGUST 20, 2012
He finds it difficult to articulate it into written words and differentiate our company. We want site visitors to call our sales people who will explain everything. Our in-house subject matter experts (SMEs) know their technical stuff but are not good writers and they don’t have time for marketing.
Industrial Marketing Today
JULY 2, 2012
That is not an isolated case; I have read many comments that are variations of a common theme – design engineers will look for alternate suppliers if they cannot find 3D models on a vendor’s site. CAD can also be a powerful differentiator for precision machining shops and fabricators. Cutting down on specification errors in BOMs.
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