The ROI Guy

FEBRUARY 14, 2011

To be successful, sales teams have to engage multiple stakeholders including executives, finance, business leaders, purchasing, operations and technologists, with a compelling value message personalized to each stakeholder.

Allocation 40

Allocation Research Practices Forrester 40

Top Rank Marketing

AUGUST 21, 2023

The great thing about it of course is that the sky’s the limit in B2B — there’s so much more opportunity, because of the longer sales cycles and so many other opportunities. It’s going to be a differentiator for us as individuals in our career. How do I need to use it responsibly?

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Vidyard

NOVEMBER 13, 2019

In addition to using personalized videos for outbound sales prospecting, they’ve created a library of explainer videos packaged in a choose your own adventure-style interactive experience to clearly describe their unique service offerings, and an educational video series to drive engagement in the early stages of the sales cycle.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

The ROI Guy

DECEMBER 2, 2014

However, there is still too much focus on product differentiation at a time when products are not too different from one another. Just like diets, a lot of them can be good, but you have to go beyond reading a book or attending a workshop to make it work. The bottom-line, a methodology is not a silver bullet.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Vidyard

NOVEMBER 13, 2019

In addition to using personalized videos for outbound sales prospecting, they’ve created a library of explainer videos packaged in a choose your own adventure-style interactive experience to clearly describe their unique service offerings, and an educational video series to drive engagement in the early stages of the sales cycle.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

B2B Digital Marketer

SEPTEMBER 29, 2020

How do I support that long sales cycle? Because that’s, what is a key differentiator about the B2B digital marketer podcast and, you know, so you and I actually had a really good discussion prior to start recording. Which workshop did I go to? Right, right. But then, then, then they could be doing the right thing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

The ROI Guy

FEBRUARY 2, 2011

The Buying Lifecycle according to SiriusDecisions, highlighting how CFOs and other executives are involved early in the decision making, helping to drive change, and then again later in the sales cycle when the purchase must be financially justified.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Marketing Insider Group

SEPTEMBER 5, 2023

Research includes understanding audience preferences, staying on top of industry trends, differentiating content, and leveraging data to make informed decisions. In the B2B world, sales cycles are long and decisions are collaborative. Engage with your audience, respond to their comments, and encourage discussions.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Heinz Marketing

FEBRUARY 26, 2018

We’re not going to have to back into it based on a sales cycle that maybe not everybody knew enough to run really, really well. On February 28th, I highly encourage you to check out a workshop that Allocadia is doing online, called the Metrics That Matter workshop. That is a huge competitive differentiator.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

Mereo

APRIL 16, 2020

Maybe everyone is working from a different business plan or differentiated value messaging platform. There are formal, common sense sales enablement tools that can help close these detrimental organizational fissures and help your people work together in united strength. Effectively Leveling-up Sales Skills.

Work Management 81

Work Management Cross-Selling Marketing Management Differentiation 81

markempa

AUGUST 16, 2016

That all depends on the sales cycle, how long the sales cycle is. If the sales cycles are 18 months to two years you’re going to find a lot of those decisions get pushed off and yet salespeople are merrily trotting off looking for the next hanging fruit – very interesting.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

SalesIntel

APRIL 30, 2021

Then what differentiates successful ABM campaigns from the rest? Here is a hint – sales cycles are long and at any point in time, not more than 10% of consumers are at the buying stage. Register for the Workshop. That means if you build a list of 100 accounts, only 10 of them are looking to buy immediately.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 52

DivvyHQ

MAY 6, 2019

First, host a messaging workshop with all your stakeholders so you can get all their insights and messaging ideas in one place. This should include sales, executives, product managers, and basically anyone who has a hand in developing your product or service. Sales information: inbound vs. outbound, stages in the sales cycle.

Relevance 82

Relevance Conversion Marketing Management Buyer Personas 82

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40

GreenRope

FEBRUARY 7, 2017

Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. Workshop: Jon Wuebben - Content Planning & Production Strategies. A very insightful workshop was hosted by Jon Wuebben , and was all about Content Planning and Production Strategies.

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Planning 40