Sprout Social

FEBRUARY 24, 2022

Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Using metrics in your resume to quantify the impact you made in past positions differentiates you from other applicants in the stack. Successful campaigns you managed and the KPIs around them.

Social Media 106

Social Media Template Media Cross-Selling 106

Lead Liaison

NOVEMBER 17, 2022

Connecting with your audience is vital to demystifying any form of engagement when it comes to event management. Liz King graced InEvent’s 360° event to shed more light on how to connect with your audience. Liz has experience in virtual and hybrid events for about ten years. CTRL ALT DLT event in 2017.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

Vidyard

FEBRUARY 15, 2022

The Video Marketing Awards recognize marketing teams using video in creative new ways to attract, engage, and convert more leads. Vidyard helped us source and close many of our largest deals in 2021 and will be a key differentiator for us in the year ahead.”

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Zoominfo

MARCH 21, 2022

The question is what can employers do to mitigate the impact of this trend and keep employee turnover at manageable levels. The Great Resignation: Behind the Numbers MIT’s Sloan School of Management partnered with Revelio Labs to analyze more than 34 million online employee profiles to determine the true extent of shifts in the workplace.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Vidyard

NOVEMBER 6, 2018

is clearly differentiating themselves from competitors and booking more meetings with key prospects. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Hubspot

APRIL 18, 2019

Email marketing is a quick way to engage with your leads and nurture them into loyal customers. And how can you differentiate one tool from the next? You can report on something as broad as your overall email performance in Q1, or you can get granular and see how one particular lead is interacting with your emails. SendinBlue.

Marketing Automation Services 77

Marketing Automation Services Enterprise Management Work Management Marketing Management 77

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The solutions are offered via the Software as a Service model. So this is a top-of-the-funnel activity, and I think it has legs.”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The solutions are offered via the Software as a Service model. So this is a top-of-the-funnel activity, and I think it has legs.”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Marketing Insider Group

MARCH 16, 2020

With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. When a blog is continually updated, it boosts inbound leads in a big way. Blogging Boosts Your Google Rankings.

Lead Scoring 303

Lead Scoring Lead Ranking Budget Programs Marketing Budget 303

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? In every niche, you’ll find brands that sell similar products and lookalike features within a similar price range. So how do you build a healthy lead generation pipeline to ensure rapid business growth? Do you want to grow your business rapidly?

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Valasys

AUGUST 16, 2019

Customer Relationship Management (CRM) is an approach by which a company manages its interactions with the existing & potential customers. In cases reviewed, sales increases due to advanced CRM technology have ranged from 10% to more than 30%.”. So the effort to automate for more sales efficiency is absolutely essential.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Vidyard

NOVEMBER 13, 2019

The four finalists showcased a wide range of approaches to creative B2B storytelling. Axonify has reimagined customer marketing with personalized holiday videos , personalized event invitations , a “Meet the Features” series inspired by The Bachelor, and more. How far will it go? Do they end up Skyping with alien lifeforms?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

EveryoneSocial

JUNE 20, 2019

The overarching criteria for every type of educational content explored and differentiated in this piece is unconditional accessibility. Over the past century, “knowledge workers” speciated from manual workers, and ever since software started eating the world , the knowledge worker has speciated yet again into learning workers !

Education 105

Education Brand Identity Branding Content 105

PureB2B

JUNE 24, 2018

The cloud and the Internet-of-Things (IoT) were expected to play significant roles in the development of Big Data management and generation. Analytics show the real value of IoT, as it is being used to create IoT product offerings. More emphasis was given to data management, data visualization, and hybrid clouds.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Heinz Marketing

OCTOBER 12, 2020

We cover a wide range of topics, with a focus on sales development and inside sales priorities. We first talk about why outbound is still working and then differentiate between good outbound and all the bad outbound that we still see. Pacific you can find the transcription and recording here on the blog every Monday morning.

Top of Funnel 132

Top of Funnel Work Management Marketing Management Cold Calling 132

Vidyard

NOVEMBER 6, 2018

is clearly differentiating themselves from competitors and booking more meetings with key prospects. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. the sales development team at Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 13, 2019

Winner: NetMotion Software Runners-Up: Uberflip, Genesys Honorable Mentions: Confirmit, SmartBug Media “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. The four finalists showcased a wide range of approaches to creative B2B storytelling.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

NOVEMBER 6, 2018

is clearly differentiating themselves from competitors and booking more meetings with key prospects. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Runners-Up: Igloo Software, Modus. the sales development team at Punch!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

NOVEMBER 13, 2019

Winner: NetMotion Software. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. The four finalists showcased a wide range of approaches to creative B2B storytelling. Runners-Up: Uberflip, Genesys. Honorable Mentions: Confirmit, SmartBug Media.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Heinz Marketing

JUNE 3, 2019

We cover a wide range of topics, with a focus on sales development and inside sales priorities. We’ve got Phil Harrell , he is with SiriusDecisions and manages their sales, chief sales officer strategies. Phil: Well, it was a terrifically exciting event. Phil, thanks so much for joining us today. Phil: Thanks Matt.

Top of Funnel 60

Top of Funnel Lead Ranking Enterprise Management Work Management 60

6sense

DECEMBER 10, 2021

It’s hard to believe, but Day 2 of Breakthrough crammed even more value into the day. It also leveraged 6sense, Bombora, G2, and other platforms to develop its buying stage scores. But there were lots of barriers to achieving those goals, namely: A lack of end-to-end visibility due to a erratic data management (i.e.,

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Launch Marketing

APRIL 24, 2024

Organizations are using SaaS solutions more than ever before as nearly 70% of total company software used are SaaS applications. A SaaS marketing strategy driven by powerful messaging can make a huge impact on lead generation and conversion opportunities. Create a Unique Value Proposition (UVP). Download it now.

Webinar Metrics 62

Webinar Metrics Marketing Management Marketing & Strategy Marketing Strategy 62

Heinz Marketing

MAY 6, 2019

We cover a wide range of topics, with a focus on sales development and inside sales priorities. On this episode, “Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness” we talk to John Raguin , CMO at Seismic Software. Check out the great guests we’ve had so far! The show is growing like crazy.

Sales Management 62

Sales Management Top of Funnel Work Management Marketing Automation Services 62

Hinge Marketing

JULY 18, 2019

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Heinz Marketing

NOVEMBER 5, 2018

Sports and weather seem to always come up but, we actually cover a wide range of topics, with a focus on sales development and inside sales priorities. Marketing isn’t talking to the customer nearly enough by default as sales and account management is. is another. Very excited to have with us, Andrew Hally. He is the CMO Allego.

Top of Funnel 68

Top of Funnel Work Management CMO Marketing Management 68

Hubspot

NOVEMBER 15, 2015

Our attention is focused on hiring employees who understand the latest platform, process, tool, or software. But beyond this, many leaders have discovered that behavior and mindset development are essential because how employees act -- behaviors, beliefs, attitudes, values, and readiness -- makes all the difference.

Work Management 28

Work Management Marketing Management Advertising Agencies Paid Search Agency 28

SendX

OCTOBER 8, 2020

And not so long ago, it became more than just an email marketing software. Integrations are a must for you: Mailchimp has over 258 integrations with multiple softwares. That said, Mailchimp still remains a really robust software, with best in class editor having a lot of email templates (with 3rd party support) amongst other things.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Online Marketing Institute

AUGUST 3, 2018

And while many local business owners don’t see the value of SEO on a local scale, Local SEO can significantly boost your exposure. In this guide, we will compile some of the best SEO tools for tracking local Google rankings. Rank Tracker by SERPS.com For keyword tracking, Rank Tracker by SERPS.com is a big asset.

Lead Scoring 52

Lead Scoring Lead Ranking Budget Programs Work Management 52

Circle Studio

NOVEMBER 21, 2019

This will ultimately lead to less breadth in marketing activities, and more depth—narrowing the focus on what is most likely to drive bottom-line results. As more firms realize marketing’s value and untapped potential for greater contribution to bottom-line success, B2B marketers are looking to deliver, and strategic focus will be key.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Heinz Marketing

FEBRUARY 26, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. The lifetime value, the loyalty and advocacy built on curling, in this tiny little outpost. We are live on the lead funnel, media, radio network. It’s not exactly a curling town, but anyway.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

Hubspot

AUGUST 23, 2023

Pain points can range from unmet needs on the individual level to major problems plaguing an entire company. They'll want to look into this marketing tool before the end of the quarter — it could help the team hit those lead KPIs in just a few weeks and save your business (and your customers) a lot of money doing it.

Template 51

Template Marketing Budget Work Management Enterprise Management 51

Martech Advisor

AUGUST 28, 2019

Thoughts from the first half of the 2019 CRM Conference Season: Will AI Lead to AE – Artificial Empathy? I’ve been going to CRM industry events for most of the past two decades, and I can’t remember a busier spring conference season than what we saw this year (2019). Can AI Lead to AE?

Marketing AI 88

Marketing AI CRM Marketing Management Conference 88

Convert

MARCH 21, 2023

Heatmaps are a way to visualize data values with colors. Typically, higher values are red and lower values are violet. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. Hotness represents a higher data value. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hinge Marketing

FEBRUARY 3, 2020

A relatively recent trend is the emergence of firms offering a wide range of services, often including services from different professions. For example, many large CPA firms also offer a wide range of consulting, technology or human resources management services. Where can you deliver the best value? Hybrid Firms.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

Animalz blog

MARCH 20, 2023

For companies in a similar position, a lot can be learned from the tactics Exer Health and Animalz deployed: targeting a technical audience with business content, picking the low-hanging keyword fruit first, and differentiating content to attract qualified leads. Animalz was to work on SEO and build a content engine.

Sales Qualified Leads 58

Sales Qualified Leads High Quality Lead Traffic SEO 58

Hinge Marketing

APRIL 23, 2018

Marketing automation is the use of sophisticated software platforms to automate both routine and complex marketing processes, reducing costs and improving effectiveness. Database of leads, prospects, and clients (CRM). Campaign management and cross-platform integration. Lead scoring and management.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72