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Competitor mapping: The benefits and how to create your own

Sprout Social

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

SWOT 110
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Brand Alignment: What Is It and How Do You Measure It?

Hinge Marketing

One of the most important responsibilities that professional services executives and marketing directors face is sustaining the health of their firm’s brand. Your firm’s differentiators and positioning can lose their potency, confusing potential buyers and making it more difficult to recruit and retain top talent.

Insiders

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How Consumer Spending Habits Could Change in 2021 [New Data]

Hubspot

Because of this, most households primarily budgeted around essential products and services. But, now, as economies begin to swiftly reopen following mass vaccinations, business owners and marketers might also be wondering what this could mean for the next year of revenue. Differentiate yourself from competitors. Data Source.

Spending 101
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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

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Striking the Perfect Balance: Cost-Effective Yet High-Quality Content Outsourcing

ClearVoice

But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. This could range from increasing brand awareness to driving sales. We all know that game.

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Process Mining in Salesforce With MuleSoft and Apromore

Salesforce Marketing Cloud

Process mining allows service managers to identify bottlenecks, rework, and deviations in their field service processes, understand friction points that prevent first-touch resolution targets to be met, alongside with deep insights into how to tackle these issues to drive operational efficiency and customer excellence.

Process 52
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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. That's because your marketing campaigns will attract customers who are better suited for your product or service. Marketers and salespeople can use benefit segmentation to engage customers as well.