Remove Differentiation Remove Examples Remove Order Remove Wikipedia
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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. Here are the main questions you need to answer in order to engage customers: What does the product do? What problems does it solve?

Wikipedia 172
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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

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Specialization is Scary but Required for Digital Marketing

Biznology

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Indulge me in a personal example.

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Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. For example, marketers will no longer be able to push empty messages because they will simply be ignored. Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return.

Rules 50
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The Coming Consolidation in Social Networking

WebMarketCentral

Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites.

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What, exactly, does a fractional CMO do?

The Marketing Blender

Often a fractional CMO will lead the improvement of your positioning, differentiation, messaging, and brand while also developing the plans and campaigns to increase current customer revenue, increase leads and improve lead quality, and orchestrate strategic initiatives such as product launches or penetration of new markets. Implementation.

CMO 98
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A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. is redefining what and how and with whom we learn. I will not provide answers to these questions here.

Web 2.0 100