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| | BIZNOLOGY
MAY 2, 2012 Differentiate or die! It’s the digital marketing curse…
0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location. With digital marketing, you must differentiate or die.
| | SAZBEAN
MAY 7, 2013 The Challenge of Producing Quality Content
'English: Slalom race in urban street Italiano: Corsa slalom in strade urbane (Photo credit: Wikipedia) As we all know, producing quality content takes quite a bit of time and effort. In order to keep regular visitors, I feel like I need to continue to curate content, but maybe there’s some value in slowing down and just offering valuable insights instead. What about you?
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| | INDUSTRIAL MARKETING TODAY
MAY 11, 2011 Thought Leadership: Marketing Engineering Services with Technical Articles
There is very little to differentiate one from another. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. Moore
| | BIZNOLOGY
MAY 3, 2012 Specialization is Scary but Required for Digital Marketing
Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. In order to appear to do everything, it might start to appear that you specialize in nothing.
| | DIGITAL B2B MARKETING
JULY 14, 2011 Thought Leadership Marketing is an Oxymoron
Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.. The problem is, knowledge of what a product or service can deliver or its differentiation does not establish real thought leadership. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership.
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HUBSPOT 6 SEO Tools to Analyze Your Site Like Google Does
| TUESDAY, JUNE 5, 2012
Think about a site like Wikipedia
, for example -- they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia
post on Kiefer Sutherland has 599 links. Additionally, you’re able to link up to three competitors in order
to see how they compare in their optimization efforts. It allows you to differentiate
between B2B and B2C, and take a look at your social media activity, as well. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. and a Google bot! Yikes. MORE >>
PAUL GILLIN Tribes Rule the Hyper-Social Organization
| WEDNESDAY, SEPTEMBER 8, 2010
The popularity of social networks and collaborative projects like Wikipedia
attests to these instincts. Any line of business that does not provide the opportunity for clear competitive differentiation
should be discarded, the authors say. As market forces turned that business into a commodity, they were forced to shed often very large businesses in order
to remain viable. wasn’t disappointed. In this groundbreaking book, the authors expand upon ideas laid down in their early research that are both simple to grasp and momentous in their implications. MORE >>
- Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia
are the extent — or a significant portion — of far too many of their students’ investigations. Why is it easier to order
a pizza than to find a set of vetted articles on a given subject? differentiated
instruction). Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS. POST A JOB. FOR EMPLOYERS. About us. Audioconferences. Contact us. mail this page. June 17. Looking for a job? MORE >>
- From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories
It is difficult to believe that every project should design its technology to work on the "bleeding edge" in order
to ensure success (nor do Chompalov and Shrum make any such claim). Few other restrictions were placed on entry, however, in order
to be as inclusive as possible. Wikipedia
uses community vetting in a different way. Having done this, it is useful now to go back and examine the categories again to ask what dimensions tend to differentiate
the projects. These dimensions also help to differentiate
some of the types from each other. Submit. MORE >>
B2B MARKETING ZONE POSTS Top 37 B2B Marketing Posts and Hot Topics August 2010
| WEDNESDAY, SEPTEMBER 8, 2010
and a handful of open-source software developers were the pioneers. Order
of SEO Operations. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation
— I’m the only business blogger you know old enough to have a daughter-blogger! Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. If you were on vacation like me, you might have missed some of these great posts. It’s inspired a movie. How do you do it? MORE >>
- The 10 Rules for Creating a Buyer Persona: Rule 5 BUYEROLOGY | MONDAY, APRIL 19, 2010
- The Coming Consolidation in Social Networking WEBMARKETCENTRAL | MONDAY, JANUARY 7, 2008
- A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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