Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise
Vidyard
AUGUST 4, 2021
While viewing text and video samples on a computer, participants wore an EEG (electroencephalogram) cap, as well as ECG (electrocardiogram) and GSR (Galvanic Skin Response) devices. But video, even in tandem with text in an email, elicited very different responses. Carmen Simon , Ph.D., The computer also tracked eye movement.
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