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Marketing Craftmanship
JULY 10, 2023
Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them.
Marketing Craftmanship
JANUARY 8, 2021
The degree of mutual cooperation between marketing and sales depends largely on the personalities involved, and how well they like and respect each other. Better yet, reach out to current and former customers by phone (with the approval of sales) to gain an appreciation of why they are customers or why they’ve left.
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Marketing Craftmanship
DECEMBER 22, 2015
Personal grooming habits. Very often, it’s the little things in life, and in a business career, that can make an enormous difference. Your ability to say “thank you” reflects an unselfish personal value system, and signals to others that you are someone worth knowing and helping. The way you dress. The language you use.
Marketing Craftmanship
JANUARY 25, 2016
Taylor claims leaders who think differently about their business invariably talk about it differently as well. But the most successful funds understand that investors are people, regardless of the size of the institutions they represent, and that nurturing personal relationships matters.
Marketing Craftmanship
FEBRUARY 5, 2013
Regardless of their title, job description or capacity to work the room at a social event, every B2B executive should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them.
Marketing Craftmanship
JULY 5, 2016
Pedigree means different things to decision-makers. In the classic sense, personal pedigree can take into account where you were raised, schools you attended, club memberships, employment history, who you know, and even your race and ancestry. The old adage, “No one was ever fired for hiring I.B.M.” still rings true.
Marketing Craftmanship
APRIL 19, 2012
Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life. (These brand implications are less significant on Facebook, which is not generally viewed as a business channel.).
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