DiscoverOrg

APRIL 12, 2017

In Account-Based Sales Development (ABSD), data quality is critical for scaling effectively. Parameters of the A/B test were planned by Intelemark’s own COO, Ed Berman, whose career includes deep study of statistical design and experimentation. The experiment involved 264 hours of phone time and initiated 5307 phone calls.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

DiscoverOrg

FEBRUARY 2, 2017

Over time, however, we noticed an interesting development. As word of DiscoverOrg’s product began spreading, we started getting an increasing number of inquiries for organizational profiles on other departments like Marketing, Engineering and Development, Finance, and Human Resources. How’d we do it? Why is that relevant?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

DiscoverOrg

JUNE 24, 2016

You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. They simply won’t stand for lackluster mobile experiences, formatting issues, or inadequate design.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

DiscoverOrg

APRIL 5, 2016

Some very innovative, progressive companies are turning massive amounts of raw data into usable insights designed to put salespeople in front of the right contact at the right time with the right solution. But the datasets that are being developed are only as good as the tools that deliver them. HS: Of course.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

JULY 15, 2016

This is the human element embedded in our unique research process that makes our data more credible than any other sales intelligence provider and the human element embodied in our org charts that provide the starting off point for deeply understanding buyers, their motivations, and their strategic role within the organization.

Case Study 120

Case Study Case Studies Paid Search Agency Differentiation 120

DiscoverOrg

MAY 29, 2019

If you’ve gotten to the demo stage with your prospect, they should already be well qualified as a good fit for your solution – so it’s worth it to spend a little time on additional research prior to your conversation. Specific roles – e.g. instructional designer. First, the easy stuff. Company sizes – e.g. enterprise.

Marketing Automation Services 200

Marketing Automation Services Software Top of Funnel Tips 200

DiscoverOrg

JANUARY 6, 2017

Another driver of our 2016 success was the launch of multiple new products – including datasets for TEDD (Technology, Engineering, Design, and Development), Sales, CXO, and HR – all of which performed exceedingly well with rapid customer adoption. Learning & Development: The Art to Our Science of Sales.

Paid Search Agency 120

Paid Search Agency Full Circle Insights Training Top of Funnel 120