The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Video testimonials. High profile testimonials. High profile testimonials. Image testimonials .

Ideal Customer Profiles 104

Ideal Customer Profiles Examples Peer-to-peer Case Study 104

PureB2B

AUGUST 28, 2018

You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Timing is Crucial.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

PureB2B

AUGUST 28, 2018

You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Timing is Crucial.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Optinmonster

JUNE 10, 2021

As a result, 1 of 2 things tends to happen: People increase their average order value (AOV). And the best tool for creating this kind of campaign is hands down OptinMonster : OptinMonster is the #1 lead generation tool on the market. For that, you’ll need OptinMonster’s targeting rules and triggers.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing?

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

seo.co

DECEMBER 18, 2020

Moving Your Business without Disrupting Local SEO Rankings. + How to Rank for Local SEO in Multiple Locations. For local businesses, relying on customers in their own communities to thrive and grow, this distinguished set of ranks has been a boon—it means a shortcut to visibility for the audiences who matter most. Conclusion.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. If your free trial conversion rate is low, that means you aren’t generating leads for your SaaS business and are likely to miss your revenue goals. Matching your marketing message with your buyer personas will help you increase free trial signups.

Conversion Rate 101

Conversion Rate Conversion Tips Marketing Analytics Tools 101

Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. But what exactly does it mean to be strategy-led in B2B marketing?

Webinar Metrics 95

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 95

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. If your free trial conversion rate is low, that means you aren’t generating leads for your SaaS business and are likely to miss your revenue goals. Matching your marketing message with your buyer personas will help you increase free trial signups.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Single Grain

JULY 31, 2023

With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords. This way, a local business can attract qualified leads and increase the likelihood of turning them into customers.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Mailmunch

APRIL 20, 2021

Every email marketer has one goal: growing email lists and converting subscribers to customers. Email marketing is still very influential for B2B or B2C conversions. 73% of marketers call email marketing their go-to strategy for conversions. Email marketing is still very influential for B2B or B2C conversions.

Top of Funnel 68

Top of Funnel Marketing Funnels Email Marketing Ad Building 68

Scoop.it

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Team up with industry influencers with an audience similar to yours. Leverage UGC.

Paid Content 89

Paid Content Content Marketing Planning Content 89

Ontraport

APRIL 10, 2020

The solution is to have an individual, top-to-bottom view of all leads and customers where all the data about them lives in one place. Having a single customer view makes it far easier to treat each lead and customer who crosses your path as an individual with unique wants, needs and concerns.

Work Management 64

Work Management Marketing Budget Marketing Management Budget Programs 64

SnapApp

AUGUST 1, 2017

Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Savvy marketers use demand gen to skip the growing pains. . Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

MARCH 21, 2018

. Marketing isn’t as simple as it used to be. It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

ClearVoice

AUGUST 8, 2019

Marketing automation and the ability to affordably test your messaging have reinvented the marketing funnel as we know it. But without a foundational understanding of it, marketing automation is useless. Marketing automation enables businesses to reach more people in a cost-effective, competitive way. Funnel 101.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Updated September 2023.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. James Scherer wrote in the Content Marketing Institute: “If we face the truth, we know that content marketing is about making money.”. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Adobe Experience Cloud Blog

JULY 9, 2018

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies.

Top of Funnel 134

Top of Funnel Email Marketing Marketing & Strategy Marketing Strategy 134

Convert

APRIL 18, 2023

You have to rely on images to pull the trigger. Rishi Rawat in Ep #4 of How Shoppers Think Yes, incentives (such as discounts), great product descriptions (clarity of the value proposition), and trust signals (to ease anxiety) really make a difference, but motivation carries the biggest weight (multiplied by 4).

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52