Customer Experience Matrix

FEBRUARY 21, 2014

Profiles contain titles and business demographics such as industry, but no personally identifiable information such as names or addresses. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua. The number of actual cookies is higher still.*

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. more likely to segment their database by persona-related fields other than demographic criteria.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

The Point

APRIL 8, 2015

More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Valasys

JANUARY 25, 2019

The two forms of integration that are included in this collaboration between MRP Prelytix and Oracle Eloqua will empower the clients of MRP to trigger email marketing as a harmonized piece of their ABM strategy. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

SalesIntel

MARCH 22, 2023

By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages. It is a consumer segmentation class, such as Demographics and Firmographic data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Madison Logic

MARCH 14, 2023

LinkedIn has the greatest accuracy in demographic data like industries, company sizes, job functions, and job titles so you can target the right contacts at the right accounts. But you need data to understand who these buyers are.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ClickZ

OCTOBER 22, 2020

DocuSign used Oracle’s AI-driven campaign management platform Eloqua to create tailored campaigns for specific customers, analyze user paths from prospect to purchase, and maintain privacy compliance regulations with Eloqua’s built-in security capabilities. #4 Industry case study. 4 Salesforce Pardot.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Valasys

JULY 1, 2021

Marketers can segment their database by demographics, firmographics, customer behaviors (e.g., Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Bound360

JANUARY 18, 2018

Bound’s data partners identify anonymous visitors’ demographics, firmographics, behavior, and intent—you can even layer these elements with your known visitor data. Demographic – Individual attributes such as seniority, functional area, education, income, gender, and age. Partner examples: Marketo, Eloqua.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. The first is typical demographics. Batista is the Content Marketing Manager at Oracle Eloqua. About the Author: Amanda F.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

The Effective Marketer

JUNE 1, 2012

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. Grande Guide to Lead Nurturing , by Eloqua. Quick Guide to Marketing Automation , by Michael Leander. The Definitive Guide to Lead Scoring , by Marketo.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

TrustRadius Marketing

JUNE 19, 2019

The guide gives a spotlight to 7 of the most used Marketing Automation platforms on TrustRadius, and provides buyers with an at-a-glance view of each product that includes: user demographics (e.g. Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

TrustRadius Marketing

NOVEMBER 14, 2019

Segmentation: Demographic, company information, and behavior-based filters refine the outreach process. We use Eloqua to support direct messaging for the revenue administration. Workflow Automation: Planning, calendar creation, and task assignment, status updates, and channel outreach can all be automated.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SnapApp

MAY 28, 2019

A lot of marketers still rely on demographic and firmographic data, or types of interactions, to score their leads. If a lead responds to your qualifying questions and says they use Eloqua as their marketing automation system, they can be automatically disqualified because your product can’t support their needs.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Vidyard

FEBRUARY 19, 2014

When it comes to campaigns we’ve done in the past, we made a video featuring our sales guy Karl Ortmanns as Karl Farley (a play on Chris Farley’s sales guy in a little coat) and this trip down memory lane for our target demographic kept more than 75% of viewers watching until the very end.

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

PathFactory

DECEMBER 17, 2018

It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. They can tailor the conversation based on the prospect’s firmographic, demographic, and technographic profile. Traditional lead scoring models don’t take time into account. And that’s a big problem.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Everything Technology Marketing

FEBRUARY 19, 2011

Ideally you have a marketing automation platform (like Eloqua, Marketo, SilverPop, etc) in place that lets you nurture your new prospects with content tailored to their demographic profile and behavioral patterns, and helps prospects move along the buyers journey with content mapped to each stage.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

JANUARY 23, 2018

Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. Marketers have been using demographic information to target potential customers since the dawn of time. Whereas smaller companies often have fewer, less targeted buyer personas.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Bluetext

FEBRUARY 8, 2021

Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. But how do you actually capture those leads?

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Oktopost

SEPTEMBER 30, 2022

Why there’s more to lead scoring than demographics, interest, and buying stage; and where social engagement data plays a critical role. Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Eloqua. Meet Jennifer.

Lead Ranking 118

Lead Ranking Lead Scoring Sales Qualified Leads Eloqua 118

EMagine B2B Blog

OCTOBER 6, 2014

How accurate is the customer demographic data in analytics? The demographic data is populated by people who are logged into Google and their search history is being tracked based on their login account. Is the visitor information based on IP address? How do you link email software to GA/ Campaigns?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

DivvyHQ

AUGUST 7, 2018

– Some distinguishing factors could be active customer vs. inactive, demographic differences, job titles, geographic location, personal interests, etc.). Analyze the audience segments you’ve identified and determine the most obvious, distinguishing factors between them.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

The ABM Agency

MARCH 26, 2021

Examples: Marketo , Pardot , Oracle Eloqua. Analytics platforms are home to interaction metrics—including average session duration, bounce rate, and pages per session—high-level demographic information. Read more about the two types of intent data here. Marketing Automation. Examples: Google Analytics , Adobe Analytics.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That means fresh, accurate, complete firmographic, demographic, and perhaps technographic data that can help you answer these key questions: How many accounts are there that fit my ideal customer profile (ICP)?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Leadspace

JULY 18, 2023

A scoring model analyzes thousands of account or lead buying signals (demographics, technographics, firmographics, etc) to automatically score and categorize how well they match up with the Ideal Customer Profile. This is where AI scoring models come into play. Has that individual been on your website?

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Single Grain

MAY 31, 2023

You can know which audience segments are more likely to make a purchase so that you can target your preferred demographics accurately. Machine learning helps to analyze a wide range of marketing data, including user demographics, browsing behavior, purchase history and engagement metrics, to create intent-specific ads for users in real time.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc. Most organizations look for candidates with experience in the MAP they’re using.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Metadata

DECEMBER 15, 2020

Did you use demographic/firmographic criteria to cast a wider net? LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here. Any thoughts? I’d recommend looking at three things: The audience The offer The follow-up process. The audience Is it a list of target accounts with job titles?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

KoMarketing Associates

JULY 21, 2015

The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. People (happy people, professional people, different demographics, etc.). Bottom-line, its important to send qualified leads to sales.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That means fresh, accurate, complete firmographic, demographic, and perhaps technographic data that can help you answer these key questions: How many accounts are there that fit my ideal customer profile (ICP)?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

Engagio

MARCH 28, 2017

Marketo, Eloqua, Hubspot and a few others were all born on this premise. Typically, you look at characteristics such as company industry & size (firmographic), job title (demographic) and behaviors people have taken (I’m oversimplifying). People buy from people. people per team, up from 5.4.

Lead Ranking 48

Lead Ranking Lead Scoring Eloqua Paid Search Agency 48

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That means fresh, accurate, complete firmographic, demographic, and perhaps technographic data that can help you answer these key questions: How many accounts are there that fit my ideal customer profile (ICP)?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That means fresh, accurate, complete firmographic, demographic, and perhaps technographic data that can help you answer these key questions: How many accounts are there that fit my ideal customer profile (ICP)?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Vidyard

SEPTEMBER 8, 2014

Go beyond simply knowing Marketo or Eloqua. Score Leads Based on Consumption of Content A while back, I proposed using demographic data as a filter , rather than weighting demographics as part of the scoring process. To help with this, I developed the Six Principles of Marketing Automation Data which you can reference.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51