ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. There are two dimensions that make up an MQL, fit and engagement.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

PathFactory

DECEMBER 17, 2018

As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL? And that’s a big problem. Food for thought.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

The Effective Marketer

JUNE 1, 2012

Make sure that you have documented (yes, written somewhere so that everyone can see) a few important definitions such as: What is a lead (and expand it to include MQL, SQL, SAL and any other relevant lead stages)? Grande Guide to Lead Nurturing , by Eloqua. If not, stop what you are doing and meet with the sales leadership.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

SnapApp

MAY 28, 2019

A lot of marketers still rely on demographic and firmographic data, or types of interactions, to score their leads. If a lead responds to your qualifying questions and says they use Eloqua as their marketing automation system, they can be automatically disqualified because your product can’t support their needs.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Demographic profiling is your next critical step. Next, create a demographic profile using your sample. If you’re starting out, tools like Mailchimp and Constant Contact will suffice.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Don't be afraid to test new channels such as Snapchat with branded content to target a younger demographic. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Back to top. Matti Lintulahti. Content Strategist, Content Marketer, Digital Media Expert. Influencer Marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62