SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Also, move beyond demographic data and personalize the marketing experience by studying their “digital body language.”

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. The company with technographic data that is going to have the upper hand.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

ANNUITAS

APRIL 30, 2015

It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes of the event. There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

SalesIntel

MARCH 22, 2023

By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages. If you’re in the B2B market, learning how technology works with an enterprise is worth learning.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Madison Logic

MARCH 14, 2023

LinkedIn has the greatest accuracy in demographic data like industries, company sizes, job functions, and job titles so you can target the right contacts at the right accounts. But you need data to understand who these buyers are.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. What else can I sell to my current customers? Which of my customers are likely to churn?

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Bound360

JANUARY 18, 2018

Known v isitors have identified themselves via form fill or clicked a link in an email sent through marketing automation. In other words, known visitors have performed an action to which your marketing automation platform has assigned a cookie. Partner examples: Marketo, Eloqua. Native to Bound.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Analytics (measuring marketing effectiveness).

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

SnapApp

MAY 28, 2019

A lot of marketers still rely on demographic and firmographic data, or types of interactions, to score their leads. If a lead responds to your qualifying questions and says they use Eloqua as their marketing automation system, they can be automatically disqualified because your product can’t support their needs.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Everything Technology Marketing

FEBRUARY 19, 2011

Step 5 - Nurture Leads Along the Buyer’s Journey Follow-up content pieces, such as webcast #2 and #3 in a series of 3 webcasts, require the buyer to complete a lightweight registration form - as they enter your marketing system with lead scoring, routing, and nurturing processes.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Bluetext

FEBRUARY 8, 2021

Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. Funnel them into an automated Welcome Program.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

markempa

JANUARY 23, 2018

Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. Marketers have been using demographic information to target potential customers since the dawn of time. Whereas smaller companies often have fewer, less targeted buyer personas.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

DivvyHQ

AUGUST 7, 2018

Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform). But assuming your c-suite has charged you to assist in their aggressive battle for market share, your orders are clear: you need to grow your audience. This may not be a big deal in certain circumstances.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

EMagine B2B Blog

OCTOBER 6, 2014

How accurate is the customer demographic data in analytics? The demographic data is populated by people who are logged into Google and their search history is being tracked based on their login account. Is the visitor information based on IP address?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. Strong Business Acumen.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

The ABM Agency

MARCH 26, 2021

Marketing Automation. Examples: Marketo , Pardot , Oracle Eloqua. If you’re not using marketing automation services, you’re not doing ABM. Analytics platforms are home to interaction metrics—including average session duration, bounce rate, and pages per session—high-level demographic information.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Single Grain

MAY 31, 2023

Here are the top benefits that digital marketers should should know about using AI in marketing activities: Optimizes your marketing efforts : Deep learning empowers computers to accurately recognize user behavior and forecast potential customer segments. Such crucial insights enable faster and more accurate decision-making.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Vidyard

SEPTEMBER 8, 2014

This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. To this I say: Think through the implications of everything marketing automation can touch.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Leadspace

JULY 18, 2023

However, by accurately and proactively identifying those 20% that are high-quality leads in advance, we can cut an enormous amount of waste from our sales and marketing process. Who specifically has been searching for your type of content, or has engaged with your previous marketing efforts? Has that individual been on your website?

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

Metadata

DECEMBER 15, 2020

Did you use demographic/firmographic criteria to cast a wider net? Finally, the 600lb gorilla in the room could be a miss on product-market fit. Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system? Any thoughts? Did you layer on any technographic data?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

KoMarketing Associates

JULY 21, 2015

The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. People (happy people, professional people, different demographics, etc.). Bottom-line, its important to send qualified leads to sales.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Engagio

MARCH 28, 2017

Marketo, Eloqua, Hubspot and a few others were all born on this premise. Problem with this is, it’s easier said than done and many marketing operations pros struggle with operationalizing this inside of their marketing automation. People buy from people. people per team, up from 5.4.

Lead Ranking 48

Lead Ranking Lead Scoring Eloqua Paid Search Agency 48

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62