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Building an Effective B2B Content Marketing Strategy

Envy

Google and other search engines use keywords to work out the topic of your content, and decide when it’s a relevant response to a user web search request. You might discover, for example, that ‘IT security’ is trending downwards for user searches, but that ‘cloud security’ has a rising trend.

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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

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An Overview of HTTP Status Codes

Brightedge

Wikipedia has a great explanation, but it’s technical. This happens because a 301 redirect communicates to the search engine that it should update its index to the new URL and to pass on any external links to the old URL to the new URL. Maybe you Googled “HTTP status codes” and clicked the link to this article.

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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Simply put, search intent is the “why” behind the search.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Along with a Google search, this is how you will be found in the marketplace. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Stand out in the crowd.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. For example, if you see a massive influx of search traffic based on a specific query or a new trend impacting your industry, publishing a comprehensive piece of content on that topic could be a great idea. Enable them to try products virtually or view product demos via 360-degree simulations.

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Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes

Moz

I hadn’t read much on the topic, but what caught my attention was the understanding entities can offer into how search algorithms work. So, what if I use this concept to understand which entities are most important in searches with featured snippets? Google Search Console. What are SEO entities?