Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 97

Open Rate Template Peer-to-peer Click Rate 97

Zoominfo

MARCH 21, 2022

The Great Resignation has created one of the hottest labor markets in living memory. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Enter automation — one of the most important tools for recruiters in today’s talent market.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. Poor Response Rates: Generic emails typically fail to elicit a response from recipients.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. COVID-19 6-Month Marketing, Sales, & Service Retrospective.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Rev

MAY 24, 2023

Learn from Marketing. Even if you have a healthy relationship between Sales and Marketing, where Marketing responds to your SDRs’ needs and creates useful sales collateral, that’s too often the extent of the collaboration. Marketing can teach SDRs how to best use the collateral they’ve created over time. Uncover urgency.

Ideal Customer Profiles 15

Ideal Customer Profiles Urgency Marketing Cold Calling Outreach 15

DiscoverOrg

APRIL 27, 2017

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. You didn’t answer.”.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Single Grain

JUNE 1, 2021

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. SaaS companies face many of the same problems that other industries do when it comes to email marketing. This opens up marketing opportunities that most other industries won’t have.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98