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B2B Email Marketing & Lead Nurturing: Planning Tips

BOP Design

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. Which leads us to…. Review All Metrics.

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Why App Demos Should Be More Interactive

Outgrow

Why App Demos Should Be More Interactive. Thankfully, interactive app demos to show off your product’s features is a powerful tool that keeps people engaged and helps educate. What Are App Demos? Many people use the terms app demos and demo apps interchangeably but the differences are much deeper than semantics.

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Three Keys for Turning Web Traffic into Marketing Leads

Zoominfo

By that, we mean most of your organic web traffic is likely anonymous — so, short of raising their hand for a demo or downloading an ebook, you won’t know much about them, and they can bounce off your site before you’ve ever had a chance to engage. The challenge is sifting through the sand to find those gold nuggets.

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How to fix the broken sales-marketing lead funnel

Martech

Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over the proverbial wall for sales to work. Later, you learn that after an initial push, your warm marketing leads have gone cold. This is because sales prioritized their list over the leads you sent to them.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

When scheduling a demo with your data provider, try to assess the ease of implementation. For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. How easy is it to use your platform?

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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Get everyone aligned with a clear customer journey map : a picture of the most important touchpoints they encounter and steps they take as they move from would-be lead to loyal customer. Let’s look at another lead scoring example with Debbie and Tyson. You’re all done with lead scoring. Set your MQL threshold This is it.