SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 65

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 130

Enterprise Management Lead Generation Lead Ranking Lead Scoring 130

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Let’s say the ultimate score for a lead is 100 points.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

MARCH 18, 2024

Finding needles in haystacks I’ve already written about the short-sighted approach that B2B marketing takes when it comes to lead generation, and intent data gives new hope to that dying strategy. The math of lead gen success has been on the decline for years now and was never a sustainable growth strategy.

Intent Data 105

Intent Data Intent B2B Peer-to-peer 105

KoMarketing Associates

OCTOBER 21, 2020

For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . Thinking through this may even cause you to choose a different route altogether, and target your audience with an awareness or traffic campaign rather than lead generation, depending on where they are in the buyer journey.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Ranking 221

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately. Informational Emails.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. That’s right. The best part?

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Envy

MAY 16, 2022

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead.

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

Zoominfo

MARCH 8, 2021

Like many B2B SaaS businesses, this company has a product demo as part of its marketing and sales funnel. They also find that their sales team isn’t using their time optimally — giving demos to unqualified leads, and not being quick to follow up with their ideal leads either. Accelerate Your Lead Gen with Automation.

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. To start kicking the tires of a lead gen solution that checks all the boxes, try the NetLine Portal for free (and start piloting campaigns over that cup of coffee).

Lead Gen 53

Lead Gen Vendors Lead Ranking Lead Scoring 53

KoMarketing Associates

MAY 25, 2017

If you have not yet tested remarketing as a part of your B2B lead generation strategy, read on and see if and how one, two, or all three of the following strategies can help drive high quality leads, improve your return on ad spend, and further propel your B2B marketing efforts. Target Website Visitors with Lead Gen Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Outbound Engine

OCTOBER 26, 2018

Schedule a demo and get started with Social Ads in less than 20 minutes. The post Boosted Posts, Page Promotion, and Lead Gen Ads: Why Facebook Advertising Works appeared first on OutboundEngine. Easy-to-read metrics on your ads’ performance are available in your individual dashboard. Sound interesting?

Lead Gen 43

Lead Gen Promotion Facebook Advertisements 43

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. Dos for demand gen campaigns. Retarget folks who’ve visited your pricing and demo pages. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. Dos for demand gen campaigns. Retarget folks who’ve visited your pricing and demo pages. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

PureB2B

MAY 30, 2022

The lead gen process is a lot like dating. At DemandScience, our mission is to help sales and marketing professionals spend less time focusing on lackluster leads and more time engaging with leads that matter—the ones with potential to convert. Schedule a demo with one of our data intelligence experts today!

Lead Gen 62

Lead Gen Leads Lead Marketing Qualified Leads 62

Metadata

JANUARY 7, 2021

The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. In this past year, Metadata also introduced a LinkedIn audiences integration enabling dynamic contact and account targeting.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

KoMarketing Associates

MARCH 19, 2019

The specific offer that should be used needs to be based on where an advertiser wants the leads of fall in the funnel. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Metadata

MARCH 15, 2022

If you want to have any long-term success with lead gen you have to get your demand gen strategy in place first. You can’t generate quality leads (via demo requests or social ads) without first generating demand (via content.). What is lead generation? Should you prioritize demand gen or lead gen?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Metadata

SEPTEMBER 28, 2023

Audience: Figure out which audiences convert and which don’t Ads: Test the ad design, copy, and call to action (CTA) Assets: Experiment with the offer type , e.g., webinar, incentivized demo request , etc. Before meeting Joe, I’d lost faith in lead gen. I guarantee your lead gen tactics will flourish if you do this.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. You can also incorporate lead gen forms on LinkedIn to capture leads for other marketing activities, like webinar sign-ups.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” Or opt for LinkedIn’s Lead Gen Forms, which generate a pre-populated contact form inside the app.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Keep these ones running 24/7/365 for steady lead generation all year long. The “Sign Up For a 1:1 Demo” Landing Page.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Metadata

NOVEMBER 7, 2023

In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. The CTA is “Get a Metadata demo. ” So the offer was both a demo and $100.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Zoominfo

JULY 24, 2019

Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ). Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

MARCH 8, 2021

Like many B2B SaaS businesses , this company has a product demo as part of its marketing and sales funnel. They also find that their sales team isn’t using their time optimally — giving demos to unqualified leads, and not being quick to follow up with their ideal leads either. The result?

Lead Qualification 100

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 100

Rev

JUNE 25, 2019

Top Lead Generation Tactics. What’s Obvious: All of the above lead gen tactics are ones that can be performed successfully at scale. Indeed, it’s viewed as the most effective lead gen tactic by a majority of surveyed marketers. Top Lead Nurturing Tactics . Event/demo registrations . Email Marketing.

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Top Rank Marketing

JULY 31, 2023

A full-funnel influencer strategy should create a logical progression from influencer-promoted social messages to ungated assets to lead gen forms (or demos) to revenue. C is for Collaboration The most successful influencer marketing programs are collaborative efforts.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Branding Brand Identity 52

FunnelEnvy

NOVEMBER 27, 2023

Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever. Live Demos or Consultations: Now is the time for in-person contact for high-ticket items. Landing pages allow for a precision-tailored approach to marketing.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Directive Agency

JUNE 10, 2020

If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. Secure evergreen sales, marketing, and lead-gen assets. How those two play together really depends on the size and scale of the SaaS company.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

Walker Sands

MAY 18, 2023

If your focus is to drive leads and you aren’t seeing the leads you need, consider shifting the budget to a platform that is working. Utilize LinkedIn Lead Gen. It’s a great way to generate lead volume quickly while allowing you to quickly negate any non-sales qualified criteria. Did they request a demo?

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution Cost per Lead 119

Smarte

JANUARY 8, 2022

The best kind of marketers know why data quality is important for lead generation and how it can ensure that your lead gen strategy is setting you up for success. Want to learn more about how you can boost your lead gen results with our B2B data platform? Schedule a demo with one of our data experts today! .

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98