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Not All B2B Intent Signals Are Created Equal

PathFactory

In the days of B2B marketing yore, the only way you’d know if someone was interested in your product was when they said so, either by attending meetings and demos or, quite simply, by purchasing it. All this information results in intent signals, or data points that reveal a known or unknown buyer’s interest in your product or brand.

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Closing the Opportunity Gap: How ZoomInfo Copilot Reveals Hidden Buyers

Zoominfo

Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo ZoomInfo Copilot: Finding Signals in the Noise Despite having more data at their disposal than ever before, today’s GTM teams still struggle to connect with motivated buyers at the right moment. Sell Smarter. Win Faster.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Get a Demo How (And Why!) ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Hearing directly from an employee at a specific company that they are looking for your product, for example, makes a world of difference compared to relying on third-party accounts to find your prospects. Where and how a company sources its intent data says a lot, so keep this in mind before trusting any company that offers intent data.

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The Future of Go-to-Market AI: Introducing ZoomInfo Copilot

Zoominfo

Copilot leverages AI to reveal the most relevant buying signalsintent spikes, key hires and personnel moves, insights from our partner ecosystem, and the B2B company and contact data ZoomInfo is known for — and recommends specific actions salespeople should take. Sell Smarter. Win Faster.

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Sales Made Smarter: How ZoomInfo Copilot Helps Reps Win Faster With AI

Zoominfo

Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo Copilot for Account Expansion Copilot helps sales reps identify and act on new opportunities in their existing accounts by surfacing valuable account intelligence, such as new corporate initiatives, key personnel changes, and unusual levels of competitor research.

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