| || |
|Page 1 of 1 || Previous | Next |
| | DIANNA HUFF - B2B MARCOM
SEPTEMBER 26, 2013 [Demo, Google] Track B2B Paid Search Conversions Like a Pro
In fact, many B2B advertisers don’t even realize they can measure certain conversion points via Google AdWords after a person lands on their site. B2B conversion points for paid search campaigns typically include actions such as downloads, demo signups, webinar signups and beyond. We’re going to call this one “request a demo.” She stops the PPC cash bleed. Enjoy!
| | TOM PISELLO
SEPTEMBER 17, 2010 [Demo, Google] Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.
OCTOBER 25, 2013 | MARKETING ACTION
[Demo, Google] How to Capture New Customers – i?marketing (Part 3)
SEPTEMBER 26, 2013 | DIANNA HUFF - B2B MARCOM
[Demo, Google] Track B2B Paid Search Conversions Like a Pro
JULY 1, 2013 | B2B MARKETING MENTOR
[Demo, Google] How HubSpot Nurtures Leads
MAY 20, 2013 | MARKETING ACTION
[Demo, Google] Herding cats? The Hidden Costs of Multiple Marketing Tools
APRIL 16, 2012 | HUBSPOT
[Demo, Google] 7 Smart Sales Applications of Marketing Intelligence
MARCH 13, 2012 | HUBSPOT
[Demo, Google] How to Excel With the Most Underused Marketing Automation Features
| || || |
| | WEBBIQUITY
SEPTEMBER 7, 2010 [Demo, Google] Lead Nurturing – How to Develop a Solid Process for B2B Lead Management
Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? Involving sales at this time is a good idea. Planning.
| | FEARLESS COMPETITOR
APRIL 14, 2010 [Demo, Google] Inside the Mind of the B2B Buyer – New Paths to Purchase
Great insights presented last week by Genius and DemandGen Report , in the webinar Inside the Mind of B2B Buyers: New Paths to Purchase. There’s been lots of discussion about how the B2B buying cycle has changed, but this presentation used actual data — they surveyed B2B buyers. I’m Let’s look at these: Assumption : Get to the decision-maker to win the sale.
| | HUBSPOT
FEBRUARY 7, 2012 [Demo, Google] How to Create Marketing Offers That Don't Fall Flat
They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. And if site visitors are looking at this type of content, they're likely already in your sales funnel and much closer to making a purchasing decision. Webinars (Live & Archived). Product Demos. Align offers with prospects' point in the sales process.
| | FEARLESS COMPETITOR
APRIL 14, 2011 [Demo, Google] Inside the Mind of the B2B Buyer – New Paths to Purchase
Great insights presented by Genius and DemandGen Report , in the webinar Inside the Mind of B2B Buyers: New Paths to Purchase. There’s been lots of discussion about how the B2B buying cycle has changed, but this presentation used actual data — they surveyed B2B buyers. I’m Let’s look at these: Assumption : Get to the decision-maker to win the sale.
| || || || |
CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010 [Demo, Google] Killer Questions to Ask Before Starting a White Paper Project
Lower Cost , you should focus your primary content on the specific aspects that reduce operating costs within the production/development cycle. The greater the number of reviewers involved in providing input and making edits to drafts, the longer the review cycle and the further out the final white paper publication date will be. To facilitate the review process, I suggest the following points to consider: Designate a project leader: a project leader within the sponsoring organization can gather support and facilitate the review cycle much better than an outside contract writer. MORE >>
MARKETING ACTION | MONDAY, MAY 20, 2013 [Demo, Google] Herding cats? The Hidden Costs of Multiple Marketing Tools
How do you use them to know where a prospect is in the sales cycle, and effectively share that information with sales? Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer’s tool chest. How many of you are looking at your Google Analytics and wondering who those people are? Register for one of Act-On’s weekly demos , or contact us for a personalized demo to address your specific questions. MORE >>
HUBSPOT | FRIDAY, DECEMBER 23, 2011 [Demo, Google] The Winning Formula for Sustainable Lead Generation
That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team. Include social sharing buttons on your content, and post your content to Facebook, Twitter, Google+, and LinkedIn to grow followers and get a broader audience for your website's content. The ingredients for the recipe are: Getting found. lead goals. MORE >>
TOM PISELLO | MONDAY, NOVEMBER 29, 2010 [Demo, Google] Five Reasons You May Not Be Spending Enough on Content Marketing
Monday, November 29, 2010 Five Reasons You May Not Be Spending Enough on Content Marketing Interactive Smart Content™ and Dynamic Sales Tools Required to Meet Changing Buyer Needs Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that: 62% of B2B vendors now need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months. MORE >>
HUBSPOT | TUESDAY, MARCH 13, 2012 [Demo, Google] How to Excel With the Most Underused Marketing Automation Features
Lead nurturing is a fantastic way to continue moving your leads through the sales and marketing funnel. According to DemandGen Report , nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. There are a million and one different ways a lead can move through your sales and marketing funnel. Content Deficiencies: Many marketers don't have enough content at their disposal to keep lead nurturing campaigns interesting and relevant throughout the sales and marketing funnel. Lead Nurturing. The Challenges. The Solution. MORE >>
- [Demo, Google] The Key to More Leads? Create More Targeted Conversion Opportunities! [Data] HUBSPOT | TUESDAY, JUNE 7, 2011
- [Demo, Google] This isn't your Dad's B2B Sales and Marketing TOM PISELLO | WEDNESDAY, JUNE 16, 2010
- [Demo, Google] Content SEO DELICIOUS B2BMARKETING | TUESDAY, MAY 18, 2010
- [Demo, Google] 7 Smart Sales Applications of Marketing Intelligence HUBSPOT | MONDAY, APRIL 16, 2012
- [Demo, Google] B2B Lead Generation Using a Business Blog INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
- [Demo, Google] How HubSpot Nurtures Leads B2B MARKETING MENTOR | MONDAY, JULY 1, 2013
- [Demo, Google] How to Capture New Customers – i?marketing (Part 3) MARKETING ACTION | FRIDAY, OCTOBER 25, 2013
- [Demo, Google] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts. TOM PISELLO | THURSDAY, JUNE 3, 2010
- [Demo, Google] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- [Demo, Google] This isn’t your Dad’s B2B Sales and Marketing THE ROI GUY | WEDNESDAY, JUNE 16, 2010
- [Demo, Google] Welcome to the Revenue Revolution! - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JULY 31, 2008
- [Demo, Google] Inside the Mind of the B2B Buyer – New Paths to Purchase FEARLESS COMPETITOR | MONDAY, MARCH 1, 2010
- [Demo, Google] One way to tackle closed loop marketing ANYTHING GOES MARKETING | MONDAY, OCTOBER 8, 2007
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.