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| | TOM PISELLO
SEPTEMBER 17, 2010 Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Predictions for 2011: The End of B2B Sales & Marke. They do if they are.
| | FEARLESS COMPETITOR
APRIL 14, 2010 Inside the Mind of the B2B Buyer – New Paths to Purchase
Great insights presented last week by Genius and DemandGen Report , in the webinar Inside the Mind of B2B Buyers: New Paths to Purchase. There’s been lots of discussion about how the B2B buying cycle has changed, but this presentation used actual data — they surveyed B2B buyers. I’m Let’s look at these: Assumption : Get to the decision-maker to win the sale.
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| | WEBBIQUITY
SEPTEMBER 7, 2010 Lead Nurturing – How to Develop a Solid Process for B2B Lead Management
Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? Involving sales at this time is a good idea. Planning.
| | FEARLESS COMPETITOR
APRIL 14, 2011 Inside the Mind of the B2B Buyer – New Paths to Purchase
Great insights presented by Genius and DemandGen Report , in the webinar Inside the Mind of B2B Buyers: New Paths to Purchase. There’s been lots of discussion about how the B2B buying cycle has changed, but this presentation used actual data — they surveyed B2B buyers. I’m Let’s look at these: Assumption : Get to the decision-maker to win the sale.
| | CONNECT THE DOCS
NOVEMBER 23, 2010 Killer Questions to Ask Before Starting a White Paper Project
Lower Cost , you should focus your primary content on the specific aspects that reduce operating costs within the production/development cycle. The greater the number of reviewers involved in providing input and making edits to drafts, the longer the review cycle and the further out the final white paper publication date will be. Question #3: Sales Cycle Fit? Benefits.
| | MARKETING ACTION
MAY 20, 2013 Herding cats? The Hidden Costs of Multiple Marketing Tools
How do you use them to know where a prospect is in the sales cycle, and effectively share that information with sales? Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer’s tool chest. An answer.
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HUBSPOT How to Create Marketing Offers That Don't Fall Flat
| TUESDAY, FEBRUARY 7, 2012
They are also a critical tool for nurturing existing leads into a position that makes them more sales
-ready. And if site visitors are looking at this type of content, they're likely already in your sales
funnel and much closer to making a purchasing decision. Webinars
(Live & Archived). Product Demos
. This value could also mean different things for offers used in different stages of the sales
process. What might be more valuable to those types of visitors is a CTA for something like a free product trial, or a demo
if you're a software vendor. MORE >>
TOM PISELLO Five Reasons You May Not Be Spending Enough on Content Marketing
| MONDAY, NOVEMBER 29, 2010
Monday, November 29, 2010 Five Reasons You May Not Be Spending Enough on Content Marketing Interactive Smart Content™ and Dynamic Sales
Tools Required to Meet Changing Buyer Needs Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that: 62% of B2B vendors now need more leads in order to generate the same amount of sales
; 72% indicate an increase in buying cycle
time over the past 6 month, while the buying cycle
timeframe has increased over 10% in the past 12 months. MORE >>
HUBSPOT The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
| TUESDAY, JUNE 7, 2011
. Product Demos
. Offers Relative to the Sales Cycle
. First of all, not everyone who visits your website is at the same point in your sales
funnel. first time site visitor, for example, might not be ready to jump into a full blown product trial or demo
but might be quite content to download an instructional ebook. Similarly, a frequent visitor might be further along in the sales cycle
and be totally ready for that personal consultation you're offering but not very interested in downloading yet another ebook or webinar
. MORE >>
HUBSPOT The Winning Formula for Sustainable Lead Generation
| FRIDAY, DECEMBER 23, 2011
That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales
organization. If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales
team. Include social sharing buttons on your content, and post your content to Facebook, Twitter, Google
+, and LinkedIn to grow followers and get a broader audience for your website's content. The ingredients for the recipe are: Getting found. lead goals. MORE >>
INDUSTRIAL MARKETING TODAY B2B Lead Generation Using a Business Blog
| MONDAY, SEPTEMBER 20, 2010
On the other hand, the sales
team is probably complaining about the quality of B2B leads generated by your marketing team. They want better qualified and sales
-ready leads. People in sales
are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. And the tug-of-war between sales
and marketing continues. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars
, online demos
etc.). am forwarding your post to our VP of Sales
& Marketing. Thanks for the post. MORE >>
- How to Excel With the Most Underused Marketing Automation Features HUBSPOT | TUESDAY, MARCH 13, 2012
- 7 Smart Sales Applications of Marketing Intelligence HUBSPOT | MONDAY, APRIL 16, 2012
- This isn't your Dad's B2B Sales and Marketing TOM PISELLO | WEDNESDAY, JUNE 16, 2010
- Content SEO DELICIOUS B2BMARKETING | TUESDAY, MAY 18, 2010
- Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts. TOM PISELLO | THURSDAY, JUNE 3, 2010
- Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- This isn’t your Dad’s B2B Sales and Marketing THE ROI GUY | WEDNESDAY, JUNE 16, 2010
- Welcome to the Revenue Revolution! - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JULY 31, 2008
- Inside the Mind of the B2B Buyer – New Paths to Purchase FEARLESS COMPETITOR | MONDAY, MARCH 1, 2010
- One way to tackle closed loop marketing ANYTHING GOES MARKETING | MONDAY, OCTOBER 8, 2007
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